Brand Marketing Development Specialist

7 days ago


Sheffield, Sheffield, United Kingdom Nigel Wright Recruitment Full time
Job Summary

Nigel Wright Recruitment is seeking a Brand Marketing Development Specialist to join their team. This role involves developing and implementing marketing strategies to drive brand awareness and engagement for a growing retail and wholesale organisation.

Main Responsibilities:
  • Develop and communicate brand strategies and communications plans to deliver awareness and increased sales.
  • Work closely with trading and RDM teams to ensure brand plans align with commercial objectives.
  • Liaise with stakeholders to deliver the marketing plan and gather feedback for development.
  • Support brand management, including promotional activity, range development, marketing communication, and campaigns.
  • Analyse and track brand performance using consumer and shopper research data.
  • Develop and maintain brand manuals to ensure compliance across the marketing mix.
  • Manage agency relationships to deliver the plan.
  • Cover trade marketing and digital elements of marketing.
Requirements
  • Basic marketing knowledge with some experience in managing communication channels.
  • Understanding of digital communications.
  • Creative appreciation and ability to discuss creative ideas.
  • Ability to persuade and influence.
  • Basic project and campaign management skills.
  • Understanding of agency roles and ability to garner support.
  • Ability to manage a busy workload to deadlines.

The salary for this role is estimated at £32,000 per year.



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