Digital Optimization Specialist
2 weeks ago
Company Overview
">Multibrands International Ltd is a leading manufacturer of innovative own brand products. With over 25 years in the business, we have established ourselves as a key player in the electronic and health and beauty industries.
">About the Role
">We are seeking an experienced SEO professional to join our team as a Digital Optimization Specialist. As a key member of our marketing department, you will be responsible for developing and executing SEO strategies that drive awareness and growth for our company.
">Your Key Responsibilities
">- Develop optimization strategies that increase our search engine results rankings.
- Participate in strategic brainstorming sessions and lead the team in creating and executing off-page campaigns that drive awareness and indicate relevance to search engines.
- Train other employees in on-page and off-page SEO techniques.
- Research SEO keywords to use throughout our website and marketing materials.
- Monitor daily performance metrics to understand SEO strategy performance.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Update content and website links for maximum optimization and search engine rankings.
- Optimize copy and landing pages for search engine marketing.
- Write compelling and high-quality website content, including blog posts and page descriptions.
- Research and analyze competitor advertising links.
- Conduct research for off-page SEO campaigns that drive awareness and indicate relevance to search engines.
- Set measurable goals that demonstrate improvement in marketing efforts.
- Efficiently communicate with other marketing professionals to align goals.
- Collaborate with others within the marketing department to manage SEO strategy.
- Implement and assist in the development of SEO solutions that drive growth, revenue, and high payback.
- Analyze competing websites and work on meaningful business initiatives to expand our audience-targeting strategy through relevant content.
- Analyze SERP features and identify missed content format opportunities using structured data.
- Compile technical SEO recommendations, analyze results, and communicate findings with the relevant teams.
- Collaborate with agencies to enhance our online presence.
- Stay up-to-date with the latest trends and changes in SEO and major search engines.
What You Will Need
">- A minimum of 6-10 years of proven SEO experience.
- Experience in successfully developing and executing SEO campaigns.
- An understanding of social media and its role in SEO.
- Experience with SEO industry programs such as Google Analytics or Adobe Analytics.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- Able to complete competitive analysis of other companies within the industry.
- Familiarity with WordPress or other content management systems.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
Benefits
">- 28 days holiday including bank holidays.
- Free on-street parking.
- Central Bradford location.
- Opportunities for progression.
- Full training and induction.
- Unlimited tea and coffee.
- Massage chairs.
- Company pension.
About Us
">We offer a dynamic and supportive work environment, with a team that is passionate about innovation and growth. If you are a motivated and driven individual who is looking for a new challenge, we encourage you to apply for this exciting opportunity.
">Salary: £45,000 per annum
">Language Code: en
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