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Digital Marketing Specialist

2 months ago

Lutterworth, Leicestershire, United Kingdom AF Selection Full time

About AF Selection

We are a leading recruitment agency specializing in the technology sector, and we're excited to partner with a forward-thinking company to find a talented Marketing Executive.

Job Summary

We're seeking a highly motivated and experienced Marketing Executive to join our client's team. As a key member of the marketing department, you will play a crucial role in implementing the marketing plan, with a strong focus on analysis, PPC, SEO, website updates, and content creation.

Key Responsibilities

  • Assist the Marketing Manager in developing and executing the marketing strategy, with a focus on digital marketing channels.
  • Conduct analysis of web traffic using Google Analytics 4 (GA4) to inform marketing decisions.
  • Collaborate with the marketing team to create and execute joint campaigns, including social media, email marketing, and sales collateral.
  • Assist in the development and update of the company's websites, ensuring a seamless user experience.
  • Work closely with the marketing manager and partners to identify opportunities for growth and improvement.

Requirements

  • 3+ years of experience in B2B marketing, with a proven track record of success in digital marketing.
  • Experience with Google Ads and analysis using GA4.
  • Ability to launch, monitor, and improve digital campaigns, with a focus on ROI.
  • Hybrid work arrangement, with a minimum of 2 days in the office.