Digital Marketing Strategist for Omnichannel Growth

3 weeks ago


London, Greater London, United Kingdom Snowfox Group Full time
Job Summary:

We are seeking a highly skilled Digital Marketing Manager to join our team at Snowfox Group. As a key member of our marketing department, you will be responsible for developing and executing successful digital marketing campaigns across all our brands.

About Us:
Snowfox Group is a leading food service company in Japan with a market cap of $5.5 billion. We operate restaurants, factories, and thousands of sushi kiosks, as well as a successful cut fruit business, Snowfruit. With annual sales of $2.4 billion, we are committed to delivering exceptional customer experiences and deepening brand affinity through innovative digital marketing strategies.

Your Role:
As a Digital Marketing Manager, you will work closely with our Senior Growth & Digital Manager to create and develop CRM strategies that drive results-driven campaigns and communication. You will be responsible for overseeing the design, development, management, support, and maintenance of all digital channels and customer touchpoints. This includes social media, email marketing, paid media, and digital signage, as well as managing our digital content calendar and creating engaging content for our target audience.

Key Responsibilities:
- Day-to-day management of all digital channels
- Development and execution of successful digital marketing campaigns
- Management of digital content calendar and creation of engaging content
- Social listening and reporting on user feedback
- Line management of the Community Relations team
- Collaboration with Brand Marketing team on targeted/personalised digital campaigns
- Work with Senior Growth & Digital Manager on website management and user experience
- Ensuring GDPR compliance from a customer data perspective
- Responsible for growing and engaging our database and social following

Requirements:
- A minimum of 5 years' experience in digital marketing, CRM, and social media
- Experience in developing and executing successful digital marketing campaigns
- Strong computer literacy and digital connection, with a passion for technology and social media
- Ability to work collaboratively and communicate persuasively with stakeholders

Benefits:
- Fantastic hybrid working environment
- Opportunity to grow your career alongside us with available apprentice program
- Brilliant support services designed to enhance your physical, mental, and financial wellbeing
- Annual discretionary bonus subject to business performance
- Private Medical Cash Plan
- 50% off your food every time you dine with us for you and 3 friends

Estimated Salary: £45,000 - £50,000 per annum.

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