Digital Transformation Lead
4 weeks ago
A competitive salary of £70,000 - £90,000 per annum is offered for this exciting role as a Digital Transformation Lead at Aston Martin F1 Team. The successful candidate will be responsible for overseeing the development and execution of digital platforms and marketing automation tools to create engaging experiences for fans.
Key Responsibilities
- Collaborate with external agencies and web developers to deliver enhanced website functionality and performance.
- Work closely with the editorial team to integrate and publish content across multi-channel campaigns.
- Optimize website components for improved UX and conversion based on analytics and feedback.
- Ensure all digital touchpoints are consistent with brand guidelines.
Required Skills and Qualifications
- Strong understanding of digital product and marketing strategies, including segmentation, personalization, SEO, UX/UI best practices, and analytics.
- Hands-on experience with CMS platforms, email, and marketing automation tools (e.g., Adobe) and analytics platforms (e.g., Google Analytics).
- Skilled in organizing and publishing engaging digital content.
- Deep knowledge of GDPR and data security protocols.
- Proven ability to collaborate across diverse functions and with external partners and agencies; a strong team player and effective communicator with a collaborative approach.
Benefits
The Aston Martin F1 Team offers a comprehensive benefits package, including a discretionary bonus scheme, private health care, pension plan, life assurance, and childcare, cycle-to-work, tech, and car schemes.
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