Digital Experience Director

4 weeks ago

Silverstone, United Kingdom Aston Martin F1 Team Full time

Estimated salary for this position is £60,000 - £80,000 per annum based on location and industry standards.

About the Role

We are seeking a highly skilled Digital Manager to oversee the development, management, and execution of our digital platforms and marketing automation tools. This role will play a key part in creating engaging, data-driven digital experiences for our fans.

The successful candidate will report to the Editorial & Digital Lead and work closely with cross-functional teams to ensure cohesive digital campaigns. Key responsibilities include:

  • Digital Platform Development & Integration:
  • Collaborate with external agencies and web developers to deliver enhanced website functionality and performance.
  • Work closely with the editorial team to integrate and publish content across multi-channel campaigns.
  • Optimise website components for improved UX and conversion based on analytics and feedback.
  • Ensure all digital touchpoints are consistent with brand guidelines.
  • Platform Management & Maintenance:
  • Manage the operation of digital and marketing automation platforms.
  • Coordinate with internal and external development teams and agencies to maintain platform security and functionality.

Campaign Setup & Management:

  • Direct communication with Aston Martin Aramco fans through creation and distribution of multi-channel campaigns using a third-party orchestration tool.
  • Optimise campaign performance through A/B and split testing and dynamic content.
  • Define, build, and execute manual and triggered campaigns ensuring dynamic content is tailored based on data and event triggers.
  • Enhance the user experience through testing and personalisation of website components.
  • Develop custom templates and content for campaigns ensuring brand consistency.

Content Management:

  • Oversee content organisation, implementation, and presentation across digital platforms ensuring relevance and accuracy.
  • Manage the digital experience of the I / AM membership programme including forms, surveys, and dynamic user data capture mechanisms.

Data Management & Compliance:

  • Ensure GDPR compliance and robust data security across all operations.
  • Implement real-time segmentation and predictive analytics for personalised user experiences and reference to opt-ins and subscriber lists.

Analytics & Reporting:

  • Monitor and analyse campaign performance and website traffic using inbuilt and external analytical tools.
  • Provide detailed reports on channel and campaign effectiveness to optimise digital strategy and improve web and email performance.

Team Collaboration:

  • Liaise with Editorial, Social, Communications, and Partnerships teams to ensure cohesive digital campaigns.
  • Maintain relationships with external agencies to support digital strategy and execution and management of web development agency and suppliers.
  • Support cross-functional teams in delivering consistent, fan-first digital experiences.

Key Skills:

  • Digital Strategy Expertise: Strong understanding of digital product and marketing strategies including segmentation, personalisation, SEO, UX/UI best practices, and analytics.
  • Technical Proficiency: Hands-on experience with CMS platforms, email and marketing automation tools (e.g. Adobe) and analytics platforms (e.g. Google Analytics).
  • Content Management: Skilled in organising and publishing engaging digital content.
  • Compliance & Security: Deep knowledge of GDPR and data security protocols.
  • Collaboration: Proven ability to collaborate across diverse functions and with external partners and agencies; a strong team player and effective communicator with a collaborative approach.
  • Analytical Skills: Ability to interpret complex data and deliver accurate reports.
  • Adaptability: Able to multitask across multiple projects, work independently, and comfortable working in a fast-paced, deadline-driven environment with flexibility for unsocial hours during key events or critical projects.

Personal Attributes:

  • Energetic and proactive with a passion for digital innovation.
  • Strong interpersonal skills to build collaborative relationships.
  • Detail-oriented with excellent proofreading and analytical skills.
  • Resilient and solution-focused, capable of delivering under pressure.
  • An enthusiasm for motorsport and the wider sports industry is desirable but not essential.

The role will be based at the AMR Technology Campus in Silverstone or central London Commercial office with an additional requirement to travel to other team offices as and when requested to meet the requirements of the Company.

We offer a competitive package including a discretionary bonus scheme, private health care, pension plan, life assurance, and benefits like childcare, cycle-to-work, tech, and car schemes.

We are a business that fosters a supportive, inclusive, and compassionate culture where our team genuinely embodies our core values: Growth, Readiness, Empowerment, Excellence, and Nurturing.

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