Digital Marketing Analyst

2 weeks ago

London, Greater London, United Kingdom Builder Full time
About the Role

We are seeking a talented Digital Marketing Analyst to join our dynamic team in the UK. This role will play a pivotal part in measuring and optimizing the performance of our digital marketing activities and driving growth for our organization.

Key Responsibilities
  • Conduct in-depth analysis of marketing campaigns and channels, funnel conversions, lead quality and customer intent, to inform optimisation opportunities.
  • Monitor performance metrics daily and diagnose drops in key metrics impacting conversions and ROI
  • Analyze performance data across digital marketing channels, such as paid and organic search, display advertising, content marketing, email campaigns, and social media.
  • Produce regular reporting on campaign performance and ROI, providing actionable insights for optimizing marketing strategies, including optimizing budget allocations by channel and campaign
  • Collaborate with teams to design and execute A/B tests and experiments aimed at enhancing campaign performance and user experience.
  • Stay updated on industry trends, competitive landscape, and best practices in B2B SaaS marketing to drive innovation and continuous improvement.
  • Translate data observations into compelling narratives to drive impact.
  • Present insights in easily understandable formats, such as presentations and visualizations, to marketing teams and leadership.
  • Define measurement objectives, KPIs, and strategies in collaboration with teams and guide tactical optimizations and testing.
  • Collaborate with finance and data analytics teams on cross-functional projects and alignment on conversion funnel definitions and metrics
Requirements
  • Strong experience in digital marketing analytics, preferably in a fast-growing B2B tech / SaaS business.
  • Bachelor's or Master's degree in data analytics, marketing analytics, statistics, or a related field.
  • Strong proficiency with marketing analytics tools such as Google Analytics 4, Campaign Manager, Facebook Ads Manager, LinkedIn Ads Manager, and digital marketing data.
  • Strong proficiency and experience with Excel, G-sheets, SQL and data visualization tools such as Qlik, Tableau, and Google Data Studio.
  • Strong problem-solving and analytical skills to methodically structure problems and quantify potential solution sets.
  • Experience with advanced marketing analytics techniques such as media-mix modeling and multi-touch attribution preferred
  • Excellent communication skills with the ability to clearly present findings to both technical and non-technical audiences.
  • Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
  • Experience with marketing automation data sets from CRM systems, including Salesforce, HubSpot, etc.
  • Data-driven mindset with strong analytical skills to extract insights from campaign data and make data-backed recommendations.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners in an international environment.
Salary & Benefits

£60,000 - £80,000 per annum, plus attractive quarterly OKR bonus plan or commission scheme dependant on your role, stock options in a $450 million funded Series D scale-up company, 24 days annual leave + bank holidays, 2 x Builder family days each year, Time off between Christmas and New Year, Generous Referral Bonus scheme, Pension contributions, Private Medical Insurance provided by AXA, Private Dental Insurance provided by Bupa, Access to our Perkbox.

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