Marketing Manager
1 week ago
Argus Media is a leading independent provider of market intelligence to the global energy and commodity markets. Our mission is to deliver essential price assessments, news, analytics, consulting services, data science tools, and industry conferences to illuminate complex and opaque commodity markets.
Job SummaryWe are seeking a self-motivated and results-focused Marketing Manager to join our team in London. As a key member of our marketing team, you will be responsible for planning, organizing, executing, and measuring programs that create relevant two-way interactions with buyers and customers to inform and influence their buying decisions and broader relationship with Argus Media.
Key Responsibilities- Support sales in selecting the most appropriate candidate accounts for ABM programs.
- Translate sales and account objectives into project plans for marketing support.
- Promote marketing plans internally and update them through collaboration with sales.
- Identify internal and external resources for use in marketing execution for targeted strategic accounts.
- Orchestrate and lead ongoing check-ins to ensure progress to account goals, monitor and develop account plans, and stay focused on upcoming account requirements.
- Participate actively in regular account reviews and calls.
- Educate and inspire account managers on the potential role of marketing within strategic accounts.
- Provide ongoing data and insights on strategic accounts and contacts within these accounts.
- Measure and analyze ABM program performance on account targets.
- Build out and evolve a customer lifecycle marketing program that encourages usage/engagement and cross-sell.
- 5+ years' B2B marketing experience.
- Proven experience partnering successfully with sales teams.
- Data-driven and able to draw insight from complex marketing data.
- Proven ability to design and implement integrated multi-touch programs that involve the marketing of thought leadership assets along with a problem/solution approach.
- Ability to leverage data and insights in the development of marketing plans aligned to account strategies.
- Able to navigate a complex environment involving stakeholders in various business functions.
- Strong written communication and analytical skills.
Our rapidly growing, award-winning business offers a dynamic environment for talented, entrepreneurial professionals to achieve results and grow their careers. Argus recognizes and rewards successful performance and as an Investor in People, we promote professional development and retain a high-performing team committed to building our success.
- Competitive salary and company bonus scheme.
- Group pension scheme.
- Group healthcare and life assurance scheme.
- Flexible working environment.
- 25 days holiday with annual increase up to 30 days.
- Subsidised gym membership.
- Season ticket travel loans.
- Cycle to work scheme.
- Workplace Nursery Scheme.
- Extensive internal and external training.
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