Performance Marketing Lead

3 weeks ago


Stockport, Stockport, United Kingdom In Technology Group Full time
Job Title:

Performance Marketing Lead

Location:

Stockport

Salary:

£45,000 - £70,000 + Bonus

Role Overview:

This Performance Marketing Lead position is ideal for individuals who want to take their digital marketing skills to the next level. You will be responsible for driving performance across paid media, SEO, and marketplace channels, ensuring the client's online presence continues to grow in visibility and effectiveness.

Key Responsibilities:
  1. Create and execute paid media campaigns across multiple platforms, including Google Ads, Meta, and AMS, to meet customer acquisition and sales targets.
  2. Develop and implement SEO strategies to improve search engine rankings, drive organic traffic, and increase visibility across key target markets.
  3. Conduct regular SEO audits, optimise website content for search engines, and implement link-building strategies to improve domain authority.
  4. Identify high-performing keywords for both paid media and SEO, ensuring a strategic approach to targeting the most relevant and profitable terms.
  5. Manage affiliate programs and develop meaningful, strategic partnerships to drive traffic to our websites.
  6. Monitor and analyse the performance of PPC and SEO efforts, providing regular reports on key metrics.
  7. Optimise paid media campaigns by conducting ongoing testing and analysis, adjusting bids, budgets, and creatives to maximise results.
  8. Work closely with product marketing, creative, and social teams to align digital marketing efforts with business goals and ensure seamless campaign execution.
  9. Stay up-to-date with the latest developments in paid media and SEO, applying new techniques and strategies to stay competitive.
  10. Support team development and growth initiatives.
Required Skills and Qualifications:
  • Experience in performance marketing for a retail business.
  • Excellent understanding and platform knowledge of Google Ads, Facebook Ads Manager, TikTok Ads, and SEO tools.
  • Strong understanding of SEO best practices, including on-page optimisation, link building, and keyword research.
  • Proven track record of optimising paid media campaigns and improving search rankings to drive customer acquisition and revenue growth.
  • Strong analytical skills with the ability to turn data into actionable insights.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams and external stakeholders.
What We Offer:
  • A competitive salary ranging from £45,000 to £70,000, plus a bonus.
  • 25 Days Holiday
  • Hybrid working/Flexi working
  • Wellbeing platform and counselling service
  • Opportunities for professional growth and career development.
  • A collaborative and dynamic team environment.
  • Employee discounts on products.


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