Senior PPC Strategist
2 months ago
Farfetch is a global technology platform for luxury fashion, connecting creators, curators, and consumers. Our mission is to bring together a positive community of people, partners, and customers who share our passion for fashion.
We're a diverse team of Marketing professionals, spanning artistic and scientific expertise. We're driven to amaze our global community through our data-driven approach, revolutionary spirit, test and learn culture, and collaborative style.
The RoleThe Senior PPC Strategist will be responsible for managing and optimizing PPC/SEM advertising campaigns with a focus on reporting and measurement. This role involves developing testing strategies, conducting experiments, and interpreting data to drive data-driven insights and continuous improvement.
- Develop and execute testing strategies to optimize PPC campaign performance, including ad creatives, landing pages, targeting options, and bidding strategies.
- Design and implement A/B tests, multivariate tests, causal impact, and other experimental methodologies to assess the impact of changes on key performance metrics.
- Monitor test performance, analyze results, and derive actionable insights to drive optimization recommendations and inform future testing initiatives.
- Develop and maintain documentation of testing processes, methodologies, and results to facilitate knowledge sharing and continuous improvement.
- Identify opportunities for automation and scalability within testing processes to improve efficiency and effectiveness.
- In-depth analysis of large datasets, extracting insights for optimizing campaigns.
- Develop custom scripts to automate data analysis, enhancing testing efficiency and informing actionable recommendations.
- Build and maintain custom tools and dashboards to automate and streamline PPC campaign management, reporting, and performance analysis.
- Experienced in digital marketing analytics
- Proficient in Excel and Google Ads
- Experience in interpreting complex data sets and providing actionable insights to optimize PPC campaigns.
- Ability to analyze campaign performance metrics, conduct A/B testing, and provide recommendations for optimizing campaign strategies.
- Knowledge of statistical methods and techniques for analyzing marketing data.
- Strong analytical and quantitative skills with proficiency in data analysis tools such as Excel, SQL, and data visualization tools.
- Ability to collaborate with PPC Managers, Marketing Managers, and other teams to align data analysis with the channel and company's goals.
- Flexible benefits, including private medical insurance, dental insurance, gym memberships, and a pension scheme.
- Critical illness insurance and life assurance.
- A flexible working environment.
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