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Digital Marketing Specialist
1 month ago
As a key member of our digital-led marketing team, you will play a pivotal role in driving direct digital growth for the P&O Passenger Business. With a strong understanding of the entire digital marketing mix, you will leverage your expertise to optimise digital channels and promote our brand effectively.
Key Responsibilities:- Manage and analyse digital performance across all channels, including display, PPC, partnerships, and paid social media.
- Collaborate closely with interdepartmental teams to align digital activity with business requirements and customer journeys.
- Work alongside agency partners to deliver digital activity within agreed ROAS, CPA, and CPO targets.
- Lead and manage a team of two marketing executives to ensure all promotional activity is aligned to business requirements and digital channels are managed and optimised.
- 3-5 years paid digital marketing experience in a Digital Marketing role, with specific expertise in PPC/SEO, display, and social.
- Experience using Google Analytics, AdWords, Facebook Ad Manager, and other Ad platforms.
- Strong analytical skills and ability to build recommendations to aid digital performance.
This is an exciting opportunity to join a dynamic team and contribute to the success of our digital marketing efforts. If you have a passion for digital marketing and a drive to deliver results, we encourage you to apply.
