Luxury Beauty Digital Marketing Lead

3 days ago

London, Greater London, United Kingdom Veblen International Full time

We are Veblen International, a leading luxury brand in the beauty and cosmetics sector. We are seeking an experienced Paid Advertising & Social Media Director to lead our digital marketing strategy and elevate our online presence.

This is an exceptional opportunity to shape the future of a prominent brand by driving impactful digital campaigns and collaborating across global teams.

  • Digital Strategy Development: Create and implement holistic digital marketing strategies that align with brand goals.
  • Advertising Campaigns: Plan, execute, and optimise multi-channel campaigns across platforms like Google Ads, Meta (Facebook and Instagram), TikTok, Snapchat, Pinterest, and Amazon.
  • Hands-On Platform Expertise: Directly manage campaigns, provide live shadowing for team training, and ensure best practices across all platforms.
  • TikTok Shops Management: Oversee the UK TikTok platform to achieve sales targets through compelling content and advertising.
  • Performance Meets Brand Building: Balance reach, frequency, and engagement strategies to drive brand visibility while meeting performance goals across paid, owned, and earned media.
  • B2B & E-Retail Collaboration: Work closely with internal teams to boost brand visibility, traffic, and sales across channels.
  • Amazon Advertising Strategy: Collaborate with the Brand Marketing Director and Amazon team to deliver innovative ad strategies.
  • Social Media Oversight: Manage the brand's presence on platforms such as Meta, TikTok, Pinterest, YouTube, and Snapchat.
  • Content Creation: Partner with internal teams and agencies to produce and distribute engaging digital content.
  • Influencer Strategy: Define and execute influencer strategies across organic, paid, and affiliate channels.
  • Analytics Proficiency: Utilise tools like Google Analytics and PowerBI to create dashboards, analyse performance data, and optimise campaigns.
  • Budget Optimisation: Strategically allocate and manage budgets to maximise ROI, meeting or exceeding KPIs.

The ideal candidate will have:

  • Proven expertise in crafting and delivering impactful digital strategies for luxury brands, ideally in beauty or hair care.
  • Deep channel knowledge, with hands-on experience managing campaigns across Google Ads, Meta, TikTok, Snapchat, and Pinterest.
  • A background in agency experience, particularly in managing budgets, optimising ads, and delivering results for beauty or luxury brands.
  • Proficiency in Google Analytics and PowerBI, with a focus on creating actionable insights and performance dashboards.
  • A track record of outperforming competitors, even with tighter budgets.
  • Strategic leadership skills, including mentoring and leading teams, ensuring platform optimisation through coaching and shadowing.
  • Influencer alignment abilities, seamlessly integrating influencer strategies with campaign objectives and KPIs.
  • A versatile perspective gained from working with beauty or luxury clients on both the agency and client side.

We offer:

  • An excellent base salary of £80,000 - £100,000 per annum.
  • A comprehensive benefits package, including private medical and pension schemes.
  • A hybrid working model, with 3 days in our central London office and 2 days working from home.
  • Ongoing professional development opportunities, helping you stay ahead in the industry.

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