Digital Marketing Specialist

13 hours ago


Sunderland, Sunderland, United Kingdom Gem Partnership Full time

The role of a Digital Marketing Specialist has arisen at our client, a rapidly growing organisation offering a range of services to the Professional Services sector across the UK.

As part of their exciting growth plans, this newly created position exists to support further development and success.

Your key responsibilities will include:

  • Assisting in the implementation of the company's marketing strategy, driving strong interest in their services and generating leads to support ambitious sales growth plans.
  • Jointly developing and maintaining a full marcomms plan with the company's Marketing Manager while liaising with the wider lead generation and sales team.
  • Staying on top of firm deadlines and running multiple campaigns, while pursuing new ideas and means of engaging your audience.

The marketing mix will span a range of channels including email, PPC, organic and paid SEO, website, social, video, and webinars.

You will be responsible for supporting lead generation through creating and executing an effective marketing strategy.

This includes developing and implementing digital marketing campaigns, helping to maintain their website and social media channels, undertaking research and producing content to improve SEO and website conversions monitoring and evaluating performance.

Additionally, you will co-ordinate a series of educational webinars and monitor digital channel performances producing reports and recommendations for areas of improvement.

To be successful in this role, you should ideally possess:

  • At least 3 years' commercial experience gained within marketing in a similar role.
  • Experience of working within a B2B sector, ideally from a software, fintech, eCommerce, professional services or similar background.
  • Degree qualified in a related subject or hold a professional qualification in digital marketing.
  • An excellent understanding of marketing concepts and best practices.
  • A strong understanding of Google Analytics, Google AdWords, WordPress, and paid social channels including Facebook and LinkedIn.
  • Excellent communication skills and a strong track record of creating compelling and effective integrated campaigns utilising the digital marketing mix.
  • Proven experience in the management of CMS, CRM, and email automation systems.
  • Digital design skills.
  • A passion for continued self-development.
  • Aspirations to further your career.

The salary for this role is estimated to be around £35,000 per annum, plus circa 10% bonus and excellent benefits.



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