Social Media Strategist

4 weeks ago

Eastbourne, United Kingdom Sure Staffing Full time
Social Media Lead

Join our client, a leading construction firm, as they expand their Marketing team and seek a skilled Social Media Lead to develop and implement a comprehensive social media strategy. This newly created position will work closely with colleagues across Marketing and Communications to enhance brand identity, support sales and marketing initiatives, and drive engagement across multiple channels.

Key Responsibilities:
  • Develop and implement a social media strategy that aligns with the company's overall marketing goals and enhances brand identity.
  • Collaborate with the agency, sales, marketing, and communications teams to identify key milestones and activities, and integrate social media within the broader marketing strategy.
  • Create and execute content plans for all B2C social channels, including Instagram, while planning to expand into TikTok and Pinterest.
  • Suggest and implement innovative ways to boost engagement and user-generated content (UGC), and identify collaboration opportunities with local businesses near the company developments.
  • Partner with relevant ambassadors and influencers to expand the brand's reach, and research, plan, shoot, edit, and schedule engaging content across all social media platforms.
  • Support the growth of TikTok and Pinterest profiles, and keep Pinterest updated with relevant visuals.
  • Engage with customers and local businesses to secure permission for content resharing, and attend production days and lifestyle shoots to capture compelling content.
  • Provide marketing teams with insights on the latest trends and recommendations for on-site content creation.
  • Collaborate closely with the Digital Communications & Content Executive to develop a social media calendar for International Linked In, working with key stakeholders to plan and execute content.
  • Film and edit content for group social media channels, and work with the PR team to manage the group's social media schedule, including writing copy when necessary.
  • Coordinate with stakeholders to build a corporate social media calendar, schedule and track the performance of International Linked In posts, and manage Linked In community interactions by responding to comments.
  • Design and create collateral for International Linked In and internal channels where appropriate.
Requirements:
  • Previous experience across any of the following industries: Construction, Interior Design, Housing, or Architecture.
  • Previous experience defining and creating a Social Media Strategy ensuring consistent branding.
  • Previous paid work experience in B2C marketing across multiple channels including Linked In, Instagram, Facebook, and TikTok.
  • Excellent communication skills, ability to work with multiple teams cohesively and collaboratively.

Sure Commercial Limited (trading as Sure Exec Search) is a proud Equal Opportunities employer, and does not discriminate against any candidate on the grounds of age, disability, sex, gender identity, sexual orientation, pregnancy and maternity, race, religion or belief, marriage and civil partnerships, or other applicable legally protected characteristics. Our Diversity, Equity and Inclusion Policy is available on request.

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