Cross-Platform Property Marketing Strategist
4 weeks ago
Job Title: Cross-Platform Property Marketing Strategist
About the Role:
We are seeking a skilled Cross-Platform Property Marketing Strategist to join our team at Major Housing Association. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that span multiple platforms, with a focus on attracting landlords for leasing opportunities.
Key Responsibilities:
- Develop and manage marketing strategies across Google Ads, social media, property platforms, and email marketing.
- Optimise digital presence and manage paid search to boost visibility and lead generation.
- Create targeted campaigns for landlords, track performance, and produce engaging content.
- Develop targeted email campaigns, manage leads, and refine approaches using CRM tools.
- Analyse campaign data to improve ROI and report on KPIs.
- Develop consistent marketing materials across digital and traditional platforms.
- Build relationships through local property events and networks.
Requirements:
- 2-4 years' experience in cross-platform marketing, ideally in property/real estate.
- Strong digital marketing skills (Google Ads, social media, SEO, PPC).
- Experience in traditional marketing (direct mail, print) preferred.
- Excellent copywriting and content creation skills for diverse audiences.
- Proficient in CRM tools (e.g., HubSpot, Salesforce) for campaign management.
- Ability to work independently and manage multiple projects in a team setting.
What We Offer:
- Competitive salary package based on experience and performance.
- Flexibility with remote and office working options.
- A dynamic and growing company with significant opportunities for career development.
How to Apply:
Please submit your application, including your resume and a cover letter, to [insert contact information].
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