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Digital Marketing Strategist

2 months ago

Enfield Town, Greater London, United Kingdom Vanquish Fitness Full time
About the Role

We're seeking a driven, analytical and commercially minded Performance Marketing expert to join our team at Vanquish Fitness. Reporting to the Head of Digital, you'll manage our paid advertising efforts across Google and YouTube, Meta, and TikTok.

This includes optimising and implementing campaigns, producing detailed reports, and ensuring that our digital marketing strategies align with our business growth targets and performance KPIs.

As a key member of our team, you'll work closely with the Brand Marketing team to share insights on creative performance and develop creative asset strategy. You'll also be responsible for building brand awareness for our collections and developing women's strategy with the Head of Digital.

Duties and Responsibilities

• Manage day-to-day optimisation of Google and YouTube, Meta, and TikTok ads to ensure optimal performance.
    • Develop, execute, and oversee paid media strategies to drive efficient ROAS.
    • Day-to-day management of Performance Marketing budget with the Head of Digital.
    • Produce weekly, monthly, quarterly, and annual reports on core KPIs and provide actionable insights for improvement.
    • Collaborate with Brand Marketing team to share insights on creative performance and develop creative asset strategy.
    • Build brand awareness for our collections and develop women's strategy with the Head of Digital.
    • Implement effective acquisition and retention strategies to drive sales and new customer growth while maintaining cost-efficiency.
    • Expand geo-location and territory specific advertising alongside an annual roadmap of business developments.
    • Expand and implement segments, and targeting of audiences, utilising data from Shopify, Klaviyo, Meta and other platforms.
    • Keyword planning and research, ensuring we're not cannibalising organic traffic.
    • Stay up-to-date with current Marketing and eCommerce industry best practice, with CPA, ROAS, CAC & LTV focus, pushing us ahead of the competition.
    • Expand our performance marketing portfolio with new platforms and avenues.
    • Work with CRM, e-Com and Brand Marketing to increase overall business ROI.

About You

• 3+ Years experience managing paid media in-house or for an agency, preferably specializing in DTC retail.
    • Analytically minded with great attention to detail. A track record of growing paid media programmes and business revenue efficiently.
    • Experience managing large budgets across multiple channels to targets with success.
    • Commercially aware with an understanding of customer behaviour at various stages of the marketing funnel.
    • A quick learner who can process a lot of information, prioritise independently and create actions from data.
    • Experience using the below: Google Analytics 4, Google Search Console, Google Merchant Centre, Google Tag Manager, Google Ads, TikTok, Meta, YouTube, Google Ads, Shopify