Consumer Insights Manager

3 weeks ago

London, Greater London, United Kingdom Burberry Full time
About the Role

We are seeking a seasoned Consumer and Marketing Insights Manager to join our team at Burberry. As a key member of our marketing department, you will play a vital role in cultivating a culture of data-driven decision-making, ensuring that our marketing strategies are informed by robust insights and consumer research.

Job Purpose

The primary objective of this role is to spearhead the insights requirements of the Marketing Department, collaborating with colleagues across the broader business to develop strategies, set objectives, formulate KPIs, and identify measurement and research opportunities that enable intelligent and agile decision-making.

Responsibilities
  • Data-Driven Decision Making: Collaborate with teams across marketing and the broader business to emphasize the value of insights and consumer research, empowering teams to deliver results rooted in data-driven insights.
  • Strategic Development: Work together with channel leads across marketing to develop strategies with data and insights as a key component of the development process.
  • KPI Management: Develop, manage, and track Marketing KPIs across the department to analyze performance, extract findings, and identify development opportunities.
  • Reporting and Analysis: Create and deliver Marketing reports on campaigns and activations, global and regional KPIs regularly, collaborating closely with Marketing channels and region leads.
  • Research Partnership: Collaborate closely with our research partner to own and manage the execution of our Brand Tracking study across multiple markets.
  • Primary Research: Lead the briefing, design, and execution of broader primary research to better understand consumers and market trends, enabling agile decision-making and supporting marketing and business growth.
  • Secondary Analysis: Conduct in-depth analysis of secondary sources to extract broader market and consumer insight, identifying growth opportunities, monitoring competitors, and understanding the luxury fashion industry.
  • Business Partnership: Collaborate with Data & Analytics to bridge the gap between data and marketing, establishing a sustainable workstream between the two functions resulting in actionable outcomes.
  • Performance Perspective: Utilize data from multiple Marketing and business sources to develop a holistic performance perspective, while responding to ad-hoc stakeholder requests with timely analysis using Insight tools.
Personal Profile
  • Expertise in Research Design and Delivery: Extensive research design and delivery experience, with strong expertise in both quantitative and qualitative analysis, including statistical techniques and social listening.
  • Marketing Ecosystem Understanding: In-depth understanding of marketing ecosystems, data sources, and analytics with proficiency in Marketing Mix Modelling, Econometrics, and data visualization.
  • Analytical Mindset: Analytical mindset with keen attention to detail, capable of identifying key findings, trends, and their implications for marketing strategies, while conveying a compelling data-driven narrative.
  • Presentation Skills: Confident presenter with the ability to engage diverse stakeholders, uncovering insights to inform business strategies and shape marketing approaches.

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