Executive Media Strategist
7 days ago
Job Summary:
The Executive Media Strategist will develop and execute media strategies for the GB&I market, establish and lead the Dyson Media department, and coordinate integrated media strategies for all product categories. The ideal candidate will have a strong background in media strategy and planning, with a proven track record of delivering successful campaigns.
Key Responsibilities:
- Develop and execute media strategies for the GB&I market, encompassing all channels and touchpoints.
- Establish and lead the Dyson Media department, defining its role, scope, and responsibilities.
- Coordinate integrated media strategies for all product categories, including audience understanding and mapping.
- Drive data-driven marketing initiatives and lead the media transformation agenda.
- Manage the end-to-end process of media activities, from concept ideation to post-implementation analysis.
- Monitor media activities against set KPIs, optimising strategy, planning, buying, and messaging for efficiency and effectiveness.
- Inspire and lead marketing teams in generating innovative media ideas and leveraging media partnerships.
- Act as the main point of contact for the media agency, managing day-to-day operations and relationships.
- Oversee media budget management, including financial reconciliations and support in commercial negotiations.
Requirements:
- At least eight years of online and offline media business experience, with a focus on strategy and planning.
- Previous experience in a media agency or intensive collaboration with agencies is advantageous.
- Advanced knowledge of the media landscape, including current, emerging, and future trends.
- Fluent in written and spoken English to effectively communicate and collaborate across functions.
- Ability to manage multiple projects with competing timelines simultaneously.
- Detail-oriented and process-driven, with a keen attention to detail in executing media activities.
Benefits:
- Performance-related bonus scheme
- Competitive pension scheme
- Life assurance and income protection
- Discounts on Dyson machines and retail purchases
- Generous holiday allowance of 27 days (plus bank holidays)
- Free on-site lunches, fruit, and hot drinks
- Access to lifestyle assistance
- Electric vehicle salary sacrifice scheme
- Option to purchase additional holiday days
- Private medical insurance and dental insurance
- Employee assistance programme
- Digital GP services
- On-site physiotherapy and GP services
- Prescription service
- Fertility treatment support
Salary: £100,000 - £120,000 per annum, depending on experience and qualifications.
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