Executive Media Strategist

7 days ago


Bristol, Bristol, United Kingdom Dyson Full time

Job Summary:

The Executive Media Strategist will develop and execute media strategies for the GB&I market, establish and lead the Dyson Media department, and coordinate integrated media strategies for all product categories. The ideal candidate will have a strong background in media strategy and planning, with a proven track record of delivering successful campaigns.

Key Responsibilities:

  • Develop and execute media strategies for the GB&I market, encompassing all channels and touchpoints.
  • Establish and lead the Dyson Media department, defining its role, scope, and responsibilities.
  • Coordinate integrated media strategies for all product categories, including audience understanding and mapping.
  • Drive data-driven marketing initiatives and lead the media transformation agenda.
  • Manage the end-to-end process of media activities, from concept ideation to post-implementation analysis.
  • Monitor media activities against set KPIs, optimising strategy, planning, buying, and messaging for efficiency and effectiveness.
  • Inspire and lead marketing teams in generating innovative media ideas and leveraging media partnerships.
  • Act as the main point of contact for the media agency, managing day-to-day operations and relationships.
  • Oversee media budget management, including financial reconciliations and support in commercial negotiations.

Requirements:

  • At least eight years of online and offline media business experience, with a focus on strategy and planning.
  • Previous experience in a media agency or intensive collaboration with agencies is advantageous.
  • Advanced knowledge of the media landscape, including current, emerging, and future trends.
  • Fluent in written and spoken English to effectively communicate and collaborate across functions.
  • Ability to manage multiple projects with competing timelines simultaneously.
  • Detail-oriented and process-driven, with a keen attention to detail in executing media activities.

Benefits:

  • Performance-related bonus scheme
  • Competitive pension scheme
  • Life assurance and income protection
  • Discounts on Dyson machines and retail purchases
  • Generous holiday allowance of 27 days (plus bank holidays)
  • Free on-site lunches, fruit, and hot drinks
  • Access to lifestyle assistance
  • Electric vehicle salary sacrifice scheme
  • Option to purchase additional holiday days
  • Private medical insurance and dental insurance
  • Employee assistance programme
  • Digital GP services
  • On-site physiotherapy and GP services
  • Prescription service
  • Fertility treatment support

Salary: £100,000 - £120,000 per annum, depending on experience and qualifications.



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