Paid Media Strategist

3 hours ago


Bristol, Bristol, United Kingdom GDS Group Full time
About the Role:

GDS Group is a global project intelligence company dedicated to helping clients meet the challenges posed by a fast-moving, digitally disruptive business environment.

We are seeking a Paid Media Strategist to join our marketing department and lead all aspects of digital media, including Google, Bing, LinkedIn, Facebook, Instagram, Twitter, and Display.

In this role, you will drive PPC growth, create lead generation and remarketing campaigns, and manage media spend. You will work closely with our design teams and campaign delivery teams to execute well-targeted and creative campaigns that meet our business objectives.

To succeed in this role, you must have excellent knowledge and proven experience of paid media channels and platforms, including LinkedIn, Facebook Manager, Google Tag Manager, Google Ads, Google Analytics, SEMRush, Microsoft, Bing, YouTube, Twitter, Google Console, and Google Data Studio.

A Bachelor's degree in Marketing, Communications, or a related field is required, along with 3+ years' experience in a similar role with a strong performance track record. You should also possess an understanding and passion for all things digital, as well as exceptional written and verbal communication skills.

We offer ongoing training and career development support from our management team, as well as exceptional career progression opportunities. If you're a motivated and analytical individual with a passion for digital media, we encourage you to apply for this exciting opportunity.

Key Responsibilities:

  • Develop and execute digital media strategies to drive business growth
  • Manage media spend and optimize campaign performance
  • Analyze campaign data to inform future marketing decisions
  • Collaborate with cross-functional teams to deliver successful campaigns

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field
  • 3+ years' experience in a similar role with a strong performance track record
  • Excellent knowledge of paid media channels and platforms
  • Strong analytical and problem-solving skills
  • Exceptional written and verbal communication skills

Benefits:

  • Ongoing training and career development support
  • Exceptional career progression opportunities

Estimated Salary: £35,000 - £45,000 per annum



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