Head of Global Brand Strategy
2 days ago
About the Company
Kinneir Dufort is a world-class user-centred design and product development consultancy, serving clients in the medical and consumer health sectors. We are part of the SteriPack Group, which has global contract manufacturing facilities in Europe, US and Asia, as well as further design and product development capabilities in New Jersey and Colorado in the US.
We are looking for a Brand Manager to join the Group's central marketing team for a fixed-term basis to cover maternity leave. The role will be based out of KD's Bristol office, working alongside the Global Marketing Director (also Bristol-based) and a Marketing Manager based in Poland.
Job Description
The role will be focused on supporting the overall Group business as we evolve our positioning and identity for our SteriPack, KD and HSD brands, driving brand awareness and engagement among our key target audiences, and engaging internal stakeholders. The Brand Manager will take responsibility for implementing and championing a new, cohesive brand identity across all marketing channels, establishing trust and credibility with clients and driving demand for our design and manufacturing services in the healthcare sector.
- Proven experience in B2B brand management, preferably in a global capacity and in a health-related sector
- A strong understanding of developing and executing brand communications.
- Exceptional communication, time management and project management skills.
- Ability to write, edit and proof-read engaging and consistent content for a B2B audience on LinkedIn and email, with some proficiency in Adobe and MailChimp (or similar software) preferred.
- Strong understanding and experience of digital marketing channels, social media platforms (particularly LinkedIn) and performance marketing.
- Experience of managing website development and build projects.
- An engineering or science academic qualification or equivalent experience would be an advantage
Salary and Benefits
The salary for this role is commensurate with experience, estimated to be around £50,000-£65,000 per annum, depending on qualifications and background. In addition to a competitive salary, we offer flexible hybrid working policies in terms of both location and working hours, allowing for work-life balance and flexibility.
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