Media Planning Specialist

7 days ago


London, Greater London, United Kingdom William Hill PLC Full time

**Job Description**

We're looking for a highly skilled Media Planning Specialist to lead the development and implementation of digital media plans across various channels, including social media, search engine marketing, and programmatic advertising. Your expertise in media planning and buying, along with your ability to analyze data and optimize campaigns, will be essential in driving successful campaigns and achieving measurable results.

Your responsibilities will include:

  • Oversight and monitoring of performance acquisition budgets by market, tracking budget usage, implementing adjustments, and handling dynamic RTC (Return to Cost) guidelines for each channel.
  • Allocation of digital marketing budgets by distributing funds across various channels based on performance, payback, and alignment with the overall brand and commercial strategy.
  • Target tracking and optimization by continuously reviewing results, enhancing performance, and recommending necessary adjustments to meet goals.


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