Chief Performance Marketing Officer
1 month ago
Unlock your potential in a dynamic and innovative environment where culture, lifestyle, and live experience converge. As our Chief Performance Marketing Officer, you will lead the development and execution of paid media strategies across various platforms, driving ticket sales and fan engagement.
Key responsibilities include:
- Developing and executing paid media campaigns across Facebook, Instagram, Google Ads, TikTok, and YouTube to maximize ticket sales and fan engagement
- Optimizing campaign performance through real-time data analysis, audience segmentation, and fan behavior insights
- Adapting campaign strategies based on real-time shifts in ticket sales, event line-up changes, and fan feedback
- Leading the evolution and integration of the marketing tech stack to support real-time optimization and seamless data flow between CRM, analytics, and ad platforms
- Delivering insights on campaign performance, optimization, and critical trends to internal stakeholders to drive revenue growth and fan engagement
The ideal candidate will possess:
- Experience in performance marketing with a focus on ticket sales, fan engagement, and real-time campaign optimization
- Strong knowledge of paid media platforms and experience with festival seasonality and campaign phasing
- Expert knowledge in marketing technology stack management and automation solutions, including CRM, ad platforms, and analytics
- Excellent analytical skills to translate data into actionable insights driving revenue and engagement
- Experience in the music and live events industry is highly preferred
At Handle Recruitment, we pride ourselves on attracting the best talent through a commitment to equality, diversity, and inclusion. We welcome applicants from under-represented backgrounds and encourage you to apply.
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