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Head of Brand and Marketing Strategy
2 months ago
About the Role
We are seeking a highly skilled and experienced Marketing Manager to lead our social media strategy and content development for the China market.
This is an exciting opportunity for a creative, commercial, and forward-thinking individual to join our fast-paced business and support marketing efforts in China.
Key Responsibilities
- Develop and implement a social media strategy to present the Monica Vinader brand across various Chinese social channels.
- Work with a social media agency to create engaging content and track metrics to evaluate campaign success.
- Manage the content calendar to ensure timely delivery of posts and monitor social media trends to inform content direction.
- Collaborate with the global social team to align on content strategy and brand presence in the local market.
- Liaise with the PR manager to drive influencer content and outreach, and identify new influencers to partner with.
Requirements
- Native speaker of Chinese and fluent in English (written and spoken).
- Experience in social media management, preferably in the jewellery, fashion, or beauty industry.
- Strong analytical and creative skills, with the ability to balance data-driven insights with the creative process.
- A genuine interest in jewellery and fashion.
What We Offer
As a Marketing Manager at Monica Vinader Ltd, you will be part of a dynamic and inclusive team that values creativity, commercial acumen, and customer obsession.
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.