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Marketing Content Specialist

2 months ago

Birmingham, Birmingham, United Kingdom ClearCourse Full time
Marketing Executive

We are seeking a talented Marketing Executive to join our team at ClearCourse. As a key member of our marketing team, you will play a crucial role in supporting our marketing campaigns and helping us to attract and engage potential clients.

Key Responsibilities:
  • Product Positioning: Develop a deep understanding of our target markets, buyer personas, segmentation, customer journeys, and value propositions to create compelling content that resonates with our audience.
  • Multi-Channel Content Creation: Collaborate with the Product Marketing team to develop campaign content across various channels, including blogs, social media, emails, print materials, paid campaigns, and the internal intranet.
  • SEO Optimisation: Work with the Digital Marketing team to execute website content that supports our SEO strategy and drives organic traffic to our site.
  • Content Calendar: Support the management of our content calendar to ensure a consistent flow of engaging content across divisional activity.
Requirements:
  • Minimum of 2 years of experience in a content-focused role.
  • Excellent attention to detail and a strong understanding of the English language.
  • High-quality creative copywriting skills and the ability to create engaging content across various channels.
  • Awareness of SEO and CRO best practice techniques.
  • Grounded, pragmatic, and delivery-focused.
What We Offer:
  • Life Assurance and Group Income Protection.
  • Private medical cover with cash plan.
  • Enhanced Company Pension.
  • Hybrid-working model with 25 days annual leave + your birthday off.
  • Employee wellbeing perks – including Peppy Health, Perkbox, etc...
  • Enhanced maternity, paternity, and adoption pay.
  • Generous training budgets and reimbursement for professional memberships.