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Marketing Specialist

1 month ago

Birmingham, Birmingham, United Kingdom Allegiance Technology Full time

Allegiance Technology is seeking a Marketing Specialist to enhance brand visibility and drive lead generation in the finance industry.

The ideal candidate will work closely with our marketing and business development teams to plan, execute, and measure marketing campaigns.

Key Responsibilities:

  • Develop and implement multi-channel marketing campaigns (digital, social media, email, etc.)
  • Collaborate on content creation for blogs, newsletters, social media, and promotional materials
  • Analyse campaign performance and optimise for growth
  • Conduct market research to identify trends and opportunities
  • Assist in managing website content and SEO efforts
  • Support events, webinars, and other lead-generation activities

Requirements:

  • Previous experience in a marketing role, ideally within finance or a related sector
  • Strong writing and content creation skills
  • Proficiency in digital marketing tools (Google Analytics, SEO, PPC)
  • Creative thinking with a results-driven mindset
  • Excellent communication and organisational skills