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SEO Outreach Manager

2 months ago

Manchester, United Kingdom Forward Role Full time
About the Role

We are seeking a highly skilled SEO Outreach Manager to join our team at Forward Role. As a key member of our digital marketing team, you will be responsible for developing and implementing effective outreach strategies to acquire high-quality backlinks and drive organic growth for our clients.

Key Responsibilities
  • Outreach Strategy Development: Collaborate with our Head of SEO to create and implement an outreach roadmap that aligns with our overall SEO strategy.
  • Link Acquisition: Execute effective tactics to earn relevant, high-quality backlinks that drive organic traffic and enhance website rankings.
  • Cross-Team Collaboration: Work closely with our demand generation team to integrate link acquisition into broader marketing campaigns and maximize the value of campaign assets.
  • PR Integration: Partner with our PR & Content Manager to identify and capitalize on opportunities from PR activities.
  • Performance Reporting: Regularly report on the impact of your work on overall SEO channel performance, using analytics tools to track key metrics.
  • Content Optimization: Optimize website content, including landing pages and blogs, to improve the user journey and SEO outcomes.
  • Competitor Analysis: Stay ahead of the competition by analyzing their link acquisition strategies and identifying new opportunities for the wider business.
  • Industry Awareness: Keep up with the latest industry trends and algorithm changes to ensure SEO strategies remain cutting-edge.
  • Content Briefing: Create detailed content briefs for internal and external writers, ensuring the production of high-quality content that avoids cannibalisation and thin content.
Requirements
  • Experience: 3+ years in a link acquisition or broader SEO role with a proven track record of success.
  • SEO Expertise: Strong understanding of SEO best practices and the intricacies of link acquisition.
  • Analytical Skills: Excellent analytical abilities, with a talent for interpreting data to drive decision-making.
  • Initiative: A proactive self-starter who can independently identify opportunities and plan accordingly, while also thriving in a collaborative team environment.
  • Communication: Outstanding written English skills and the ability to communicate effectively across teams.
What We Offer
  • Generous Holiday Package: Enjoy 25 days of holiday plus bank holidays, with additional days awarded after 2 and 5 years of service.
  • Celebrate Your Birthday: Take your birthday off to celebrate.
  • Exclusive Discounts: Access Perkbox discounts and company incentive schemes.
  • Pension & Life Insurance: Secure your future with our pension plan and life insurance coverage.
  • Employee Assistance: Benefit from our Employee Assistance Programme for support when you need it.
  • Profit Share Scheme: Participate in our profit share scheme and enjoy the rewards of our collective success.
  • Brand new, state of the art onsite gym, free to use daily