Senior Marketing Operations Manager for Revenue Growth
6 days ago
About the Role
We are seeking a Senior Marketing Operations Manager to join our team at Canon EMEA. As a key member of our B2B Marketing Management team, you will be responsible for developing and executing strategies to generate and nurture leads, driving revenue growth for both direct and indirect channels.
Key Responsibilities:
- Develop and implement demand generation strategies to drive marketing qualified leads, sales opportunities and wins.
- Manage multi-channel campaigns across various channels, including email, social media, content marketing, SEO, SEM, and paid advertising.
- Collaborate with the sales team to align marketing efforts with sales goals and ensure a smooth lead handoff process.
- Analyse campaign performance using data analysis and make data-driven decisions to improve future campaigns.
- Conduct market research to stay informed about industry trends and identify new opportunities.
- Budgeting and performance tracking: accountable for setting the annual Demand Generation budget, securing input from key stakeholders, and ensuring monthly spend is in line with the plan.
- Cross-functional collaboration: work closely with Business Operations, Finance, and Service teams to ensure a cohesive approach to Demand Generation.
About You
You will possess a successful track record in B2B marketing, including demand generation, content, and persona development experience within the Technology sector. You will also have working experience with direct and indirect sales teams, as well as marketing agency environments.
Your Benefits:
- Competitive salary range: £67,000 - £74,000 per annum.
- A 10% annual bonus.
- Hybrid working arrangement with 3 days in the office and 2 days from home.
- Minimum of 25 days of personal holiday per year.
- Generous Pension Scheme (up to 12% employer contribution).
- Private Healthcare and wider medical plan.
- Up to 38% discount on Canon products.
- Flexible benefits policy.
- Free parking on site.
- Excellent subsidised restaurant.
- Highly subsidised Costa Coffee on site.
- Multifaith room.
- Discounted gym rates including Nuffield Health Gym.
- Partnership with Mental Health First Aid UK with a network of mental health champions.
- Great transport links.
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