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Digital Marketing Director

2 months ago

London, Greater London, United Kingdom Kindred | Marketing Recruitment Specialists Full time
Senior Manager of Digital Marketing

We are seeking a seasoned Digital Marketing Director to lead our growth marketing efforts and drive business results. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with our business objectives.

About the Role

This is a unique opportunity to join a fast-paced, growth-oriented environment where you will have the autonomy to make a significant impact. You will work closely with our cross-functional teams to identify and capitalize on new business opportunities, leveraging your expertise in account-based marketing, demand generation, and marketing automation.

Key Responsibilities
  • Develop and execute a digital marketing strategy that drives pipeline growth and revenue
  • Lead the development and execution of account-based marketing programs, leveraging tools such as Madison Logic, Demandbase, and 6sense
  • Collaborate with our sales team to identify and pursue new business opportunities
  • Manage and optimize our marketing automation platform to improve lead nurture and conversion rates
  • Develop and track key performance indicators (KPIs) to measure the success of our digital marketing efforts
Requirements

To be successful in this role, you will need:

  • 4-5 years of experience in digital marketing, with a focus on account-based marketing, demand generation, and marketing automation
  • Proven track record of driving pipeline growth and revenue through digital marketing efforts
  • Hands-on experience with marketing automation platforms, such as Pardot, Marketo, and HubSpot
  • Strong analytical skills, with the ability to develop and track KPIs to measure the success of our digital marketing efforts
  • B2B marketing background, with experience in the financial services industry

We offer a competitive salary and benefits package, as well as the opportunity to work with a dynamic and growing organization. If you are a motivated and results-driven digital marketing professional looking for a new challenge, please submit your CV today for immediate consideration.