Senior Brand Manager

2 days ago


Edinburgh, Edinburgh, United Kingdom Royal London Full time
Job Title: Marketing Coordinator/Manager

Job Summary:

This Marketing Manager position at Royal London focuses on driving business growth through effective marketing strategies and tactics. The successful candidate will have a proven track record of developing and executing marketing plans that meet business objectives, manage direct reports, and oversee marketing activities across various audiences.

Key Responsibilities:

  • Develop and lead the execution of marketing plans to achieve business objectives, including acquisition, retention, and audience engagement.
  • Manage direct reports' resources to deliver optimal results from a marketing perspective, focusing on segmentation, contact strategy, and key messaging.
  • Collaborate with Distribution colleagues to align segmentation, contact strategy, and key messaging, embedding an ABM approach.
  • Establish and lead measurement and reporting of stretch objectives, demonstrating a clear line of sight between marketing activity and commercial results.
  • Utilize data and insights to continuously test, learn, and optimize marketing activities.
  • Lead the execution of thought leadership and trade advertising activities required to support the UK adviser strategy.
  • Leverage Strategic Partnership opportunities through marketing activities.
  • Bring marketing expertise into the UK business across b2b, b2c, b2b2c, and b2b2b2c specialisms.
  • Oversee content delivery to support marketing activities – Life stage, proposition, experiential, servicing, and regulatory.

Requirements:

  • Proven experience in leading the development and delivery of marketing plans across different audiences, including B2B.
  • Advanced understanding of marketing communication tools and techniques.
  • Strong stakeholder and project management skills.
  • Experience in marketing planning and development.
  • Experience in managing budgets and risks.

Benefits:

The estimated salary for this position is £60,000 - £80,000 per annum, depending on experience. We also offer a range of benefits, including up to 14% employer matching pension scheme and private medical insurance.

About Royal London:

We're the UK's largest mutual life, pensions, and investment company, offering protection, long-term savings, and asset management products and services.



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