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Senior Social Media Strategist

2 months ago

London, Greater London, United Kingdom SUMO Full time
Job Description

**About the Role**

At SUMO, we are seeking a highly motivated and strategic Senior Social Media Strategist to join our marketing team. As a key figure in our social media department, you will lead the development and execution of innovative social media strategies for our clients. Your primary responsibility will be to collaborate across departments to shape campaign approaches, enhance brand storytelling, and drive measurable business outcomes for our clients through social media.

**Key Responsibilities**

  • Develop comprehensive social media strategies that align with client goals, leveraging key platforms (e.g., Instagram, TikTok, LinkedIn, Facebook, YouTube, etc.)
  • Lead social media campaign creation, including content development, platform-specific tactics, audience targeting, and performance measurement.
  • Drive innovative and trend-forward approaches to storytelling and brand engagement on social platforms
  • Act as the primary social media lead for assigned accounts, working closely with clients to understand business goals, brand voice, and objectives.
  • Present strategic recommendations and performance reports to clients, ensuring transparency and clear communication
  • Collaborate with creative, content, and paid media teams to develop cohesive and engaging social campaigns.
  • Oversee the creation of content calendars, ensuring messaging aligns with both client goals and platform best practices.

**Requirements**

  • Experience in social media strategy, ideally within an agency environment.
  • Proven ability to create and implement multi-platform social media strategies that drive engagement and conversion.
  • Deep understanding of social media platforms, tools, and trends (including paid social strategy).
  • Strong analytical skills, with experience in using social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics) to track performance and extract insights.

**About SUMO**

SUMO is an equal opportunities employer. We are committed to providing an inclusive and accessible recruitment process for all. We encourage applications from diverse candidates and are proud to be an employment agency that values diversity and promotes equal opportunities.