DACH Regional Marketing Lead

3 days ago


London, Greater London, United Kingdom synthesia Full time
Company Overview:

Synthesia is a company that makes video easy for everyone. Our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos.

Job Opportunity:

We're offering a challenging opportunity for a Field Marketing Director to join our team in the DACH region. As a Field Marketing Director, you will be responsible for creating and managing B2B field marketing campaigns to drive high-quality leads for our DACH commercial team.

  • You will develop integrated field programs, mapping audience-centric themes to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments.
  • You will work closely with our sales and customer success team and forge strong communication and processes between teams.
  • You will execute regional field marketing campaigns including, but not limited to trade shows, owned events, user conferences, webinars, and other lead generation activities.

Salary: $90,000 per year, depending on experience. The salary range may vary based on performance and qualifications.

Responsibilities:

Your responsibilities as a Field Marketing Director will include:

  • Developing and executing marketing strategies to drive lead generation and conversion.
  • Working closely with cross-functional teams to ensure alignment and execution of marketing plans.
  • Measuring and analyzing campaign effectiveness and adjusting strategies accordingly.

As a Field Marketing Director, you will also be responsible for expanding and adapting your strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards.



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