Brand Growth Specialist
1 week ago
We are seeking a Brand Growth Specialist to join our dynamic team at Team Jobs - Commercial.
About the Role:
The ideal candidate will have a proven track record of success in brand management, with a focus on driving growth and commercial performance. As a Brand Growth Specialist, you will be responsible for leading brand direction, developing and executing marketing strategies, and analyzing performance data to inform future decisions.
Key Responsibilities:
- Digital Channel Management: Collaborate with our E-commerce Manager to design and execute seasonal launches, campaigns, and ensure ongoing sales performance across digital channels.
- Brand Consistency: Maintain consistency across multiple channels, including D2C, third-party retailers, and wholesale, to ensure a strong brand presence.
- Agency Management: Manage relationships with third-party digital agencies, reviewing monthly asset performance, CTR, conversion rates, and overall channel growth.
- Email Marketing: Oversee the creation and execution of emails that drive brand and commercial performance.
- Performance Analysis: Analyze and review direct marketing efforts, recommending improvements as necessary to drive business growth.
- Social Media Management: Lead the brand's presence on Instagram, Facebook, and other platforms, focusing on engagement and growth.
- Creative Oversight: Partner with our Head of Design to plan and execute seasonal photoshoots and create wholesale brochures.
- Digital Consistency: Ensure all digital communications align with seasonal concepts and adhere to brand guidelines.
- Industry Awareness: Stay updated with competitors and industry trends, adjusting strategies as needed to drive business success.
Requirements:
- Proven Experience: A minimum of 3 years of experience in a similar role within a brand-focused business.
- Digital Marketing Skills: Strong digital marketing skills, with a deep understanding of KPIs and how to leverage them for business growth.
- Knowledge of Photography: Knowledge of photography and creating printed assets to support brand campaigns.
- Social Media Expertise: Experience managing social media channels (Instagram, Facebook, Pinterest), driving engagement, and follower growth.
- Brand Asset Development: Expertise in developing brand assets and guidelines to maintain a strong brand presence.
Benefits:
This is an exceptional opportunity for a strategic marketer who is passionate about driving brand growth and thrives in a dynamic environment. We offer a competitive salary, with an estimated annual salary range of $80,000 - $110,000 depending on experience, plus benefits and opportunities for professional growth and development.
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