Digital Planning Lead
1 month ago
We are seeking a seasoned professional to lead our digital efforts and drive business growth.
The ideal candidate will possess comprehensive expertise in digital and data, with the ability to engage in discussions on the subject.
The primary objective of this role is to chart the optimal dentsu solutions and opportunities for clients across all aspects of their digital operations.
The successful candidate will delve deeply into the core challenges facing the brand's business and formulate a digital strategy aligned with these challenges.
Key responsibilities include being the global POC on CMM/MMM rollout, specifically related to data consistency, and capability alignment for local markets in partnership with client.
The candidate will also take a leadership role in significant measurement projects, such as implementing the measurement framework, ad wastage, and shifting the focus from traditional immediate metrics like viewability to genuine outcomes-based measurement.
Additionally, the successful candidate will ensure alignment between local market teams and the global client team, with a specific emphasis on governance, measurement, digital operations, AdOps & data dashboarding.
Supporting the creation of the Kraft Heinz global media dashboard and promoting its adoption within local markets is also a key responsibility.
The ideal candidate will have a thorough understanding of digital operations and media planning communications, as well as proficiency in digital insights and the Google tech stack (including CM, DV360, SA360), and other essential reporting, activation, and verification tools, notably Double Verify, and Tableau.
Familiarity with digital specializations, such as e-Commerce, PPC, Video, Programmatic, Social, and Mobile is also required.
The successful candidate will be able to articulate informed viewpoints on media partnerships, content distribution platforms, social, search, and mobile, and will have proficiency in data analytics and insight generation, with the ability to present complex arguments effectively.
As part of Dentsu Group Inc., we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC).
Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
Diversity, equity, and inclusion sits at the heart of our Social Impact strategy - our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.
This is a permanent role based in our London office, with flexible working arrangements and a competitive salary and benefits package.
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