Senior Product Manager, EU Search Marketing

3 weeks ago

London, Greater London, United Kingdom Amazon UK Services Ltd. Full time

About the Role

The EU Search Marketing team is responsible for acquiring new Amazon customers, engaging with existing customers, and defining the worldwide search channel strategy. We manage both Text and Shopping Ads on major search engines, run deep-dives and experimentation to improve our ROI and find levers to grow the Amazon business in Europe programmatically.

We work with internal customers across all levels of the organization, both in Europe and in the US, and enjoy the challenges and rewards of working in an international and fast-growing environment.

In this position, you will operate at the crossroads between Amazon business and tech teams with scope for creativity and self-development. You will earn a profound understanding of digital marketing (SEM in particular) and the long-term financial impact of customer behavior trends.

The problem space is exciting, challenging, and constantly evolving. The role requires curiosity to seek out new possibilities and dive deep into solutions to support them.

Key Responsibilities

  • Develop deep channel insights in partnership with the WW Paid Search team, with retail teams, other channel teams, and the EU customer analytics team
  • Translate channel insights into forward-thinking product/features proposals, prioritization, test roadmap, and optimization
  • Contribute to the rollout of new features of Amazon's Paid Search management system in EU
  • Define and run analyses and experimentation in EU
  • Build complex analyses to refine our understanding of Paid Search and uncover optimization opportunities for Amazon's Paid Search management system
  • Translate analytical findings into actionable business insights and product recommendations
  • Design and conduct rigorous experiments to verify hypotheses, test new vendor features, and inform the WW product roadmap
  • Collaborate closely with the WW product teams during analysis, experimentation, and rollout phases
  • Manage operations for Amazon stakeholders
  • Coordinate closely with Amazon's country marketing team in Germany to deliver search marketing insights and initiatives with EU or WW relevance
  • Be the Point of Contact for other teams within Amazon to support their use case
  • Run our weekly, monthly, and quarterly business review cycle for Germany (analysis of performance indicators, recommendations, action plan)

Basic Qualifications

  • Bachelor's degree or equivalent
  • Experience owning/driving roadmap strategy and definition
  • Experience with end-to-end product delivery
  • Experience with feature delivery and tradeoffs of a product
  • Experience as a product manager or owner
  • Experience owning technology products
  • Experience with product cycles of 6+ months
  • Experience in product or program management, product marketing, business development, or technology

Preferred Qualifications

  • Experience in influencing senior leadership through data-driven insights
  • Experience working across functional teams and senior stakeholders

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