Senior Product Manager EU Search Marketing
4 weeks ago
The primary objective of the EU Search Marketing team is to drive growth and engagement for Amazon customers in Europe. This involves defining the search channel strategy, informing technology development priorities, and managing Text and Shopping Ads on major search engines.
The team conducts deep-dives and experimentation to optimize ROI and identify opportunities to grow the Amazon business in Europe programmatically. They work closely with internal customers across all levels of the organization, both in Europe and the US, and thrive in an international and fast-growing environment.
This role requires operating at the crossroads between Amazon business and tech teams, offering scope for creativity and self-development. You will gain a profound understanding of digital marketing (SEM in particular) and the long-term financial impact of customer behavior trends.
The problem space is exciting, challenging, and constantly evolving. The role demands curiosity to seek out new possibilities and dive deep into solutions to support them.
You should be attracted to the analytical and technical side of marketing as well as to the business and financial side, consistently using one to inform the other.
This role can be located in London, Madrid, Munich, Luxembourg, or in any other EU location.
Key Responsibilities:- Develop deep channel insights in partnership with the WW Paid Search team, retail teams, other channel teams, and the EU customer analytics team.
- Translate channel insights into forward-thinking product/features proposals, prioritization, test roadmap, and optimization.
- Contribute to the rollout of new features of Amazon's Paid Search management system in EU.
- Define and run analyses and experimentation in EU.
- Build complex analyses to refine our understanding of Paid Search and uncover optimization opportunities for Amazon's Paid Search management system.
- Translate analytical findings into actionable business insights and product recommendations.
- Design and conduct rigorous experiments to verify hypotheses, test new vendor features, and inform the WW product roadmap.
- Collaborate closely with the WW product teams during analysis, experimentation, and rollout phases.
- Manage operations for Amazon stakeholders.
- Coordinate closely with Amazon's country marketing team in Germany to deliver search marketing insights and initiatives with EU or WW relevance.
- Be the Point of Contact for other teams within Amazon to support their use case.
- Run our weekly, monthly, and quarterly business review cycle for Germany (analysis of performance indicators, recommendations, action plan).
- Bachelor's degree or equivalent.
- Experience owning/driving roadmap strategy and definition.
- Experience with end-to-end product delivery.
- Experience with feature delivery and tradeoffs of a product.
- Experience as a product manager or owner.
- Experience owning technology products.
- Experience with product cycles of 6+ months.
- Experience in product or program management, product marketing, business development, or technology.
- Experience in influencing senior leadership through data-driven insights.
- Experience working across functional teams and senior stakeholders.
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