Regional Media Acquisition Manager

2 months ago

London, Greater London, United Kingdom Humankind Global Recruitment Full time
Job Title: Regional Media Acquisition Manager

We are seeking an experienced Regional Media Acquisition Manager to join our team. As a key member of our media acquisition team, you will be responsible for developing and executing 360-degree acquisition plans that drive growth and customer acquisition across online and offline marketing channels.

Key Responsibilities:

  • Partner with client marketing and commercial teams to create effective acquisition strategies and plans that deliver on KPIs and goals.
  • Implement and manage both online and offline marketing programs that deliver on customer acquisition targets and ROAS.
  • Build strategies and tactics: implement optimisation and measurement of consumer.
  • Lead cross-functional acquisition channels and media input, deliverables, timelines, and communicating progress and issues.
  • Manage the acquisition and media marketing budgets and planning across marketing channels in conjunction with client marketing teams.
  • Monitor and control all costs associated with business-wide media campaigns, initiatives, and pilot projects.
  • Work with key cross-functional stakeholders defining the requirements for the region's digital acquisition marketing technology to maximise marketing performance and profitably.
  • Implement tracking and monitoring of performance against the business's overall goals and objectives.
  • Provide weekly/monthly/quarterly/annual forecasts for all channels, brands, and regions.
  • Monitor and optimise ROI performance, and communicate results and recommendations to the Senior Director of Acquisition Planning and Media, clients, and key stakeholders.
  • Test, optimise, and scale channels for growth efficiency.
  • Lead efforts in your region for the use of data-driven methodology, analysis, and measurement, in order to improve the effectiveness of all acquisition marketing channels.
  • Use a partnering mindset to support clients and stakeholders in order to define strategic objectives, marketing budgets, and success metrics.
  • Create tactical execution plans for each marketing channel to achieving program/campaign and commercial objectives.
  • Lead the regional AQ marketing planning by partnering with other acquisition marketing areas including, Affiliates, SEO, Social Media, and Innovation to build robust 360 plans.

About You:

We are looking for a high-performing customer acquisition marketing specialist with skills across digital marketing and more traditional, offline, methods of customer acquisition. You will need to demonstrate:

  • 10+ years of experience in driving customer acquisition across marketing channels such as TV, OOH, Radio, PPC, Display, Paid Search, Paid Social, and Retargeting.
  • A strong history in driving growth with innovative demand generation and prospecting campaigns.
  • Extensive experience working with ad-serving platforms and digital monitoring tools as well as with offline marketing tools and strategies.
  • Proven and successful experience of building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment.
  • High familiarity with social acquisition channels, inclusive of YouTube, Facebook, Twitter, amongst others.
  • Highly analytical and data-driven with proficiency in A/B testing.
  • The ability to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and ROI.
  • Strong communication skills with the ability to work comfortably on multiple concurrent projects.

About the Company:

We are a digital marketing business enjoying hyper-growth at the moment. We are experts within the entertainment sectors, and for an experienced online and offline media acquisition planner/media acquisition strategist, this represents a great opportunity to think outside of the box and get involved in the types of projects you won't be able to, elsewhere.

We also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.

In addition to an attractive salary of £70k-£80k DOE, some additional benefits include:

  • Private health cover
  • Death in service benefit
  • Pension
  • Various discounted products and services

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