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EMEA Sales Director

2 months ago

Cheltenham, United Kingdom SLG Brands Full time
Job Description

Key Objectives:

As a key member of the SLG Brands team, you will be responsible for driving sales and profit growth in the European, Middle Eastern, and African (EMEA) region. You will be accountable for all SLG Brands' operations within this region and will work closely with internal teams to support market strategies.

Key Responsibilities:

  • Sales Performance: Deliver sales results (volume and revenue) and profit of EMEA markets.
  • Business Planning: Build and deliver annual plans for growing the EMEA business.
  • Channel Strategy: Drive effective channel strategy execution and range implementation with distributors to accelerate SLG Brands' growth and optimize its profitability in line with market goals.
  • Collaboration: Work with the SLG Brands Marketing, Product, and Finance Teams to make and execute integrated business plans for growth and profit.
  • Reporting: Responsible for delivering monthly sales volumes and communicating to The Head of Global Brand Sales any changes to budget, target, or expected annual profit delivery.
  • Distributor Partnerships: Partner with and oversee the management of the EMEA distributors. Establish strongest commercial relationships with key customers. Work with the distributor's sales team to build a relationship network within the distributor and retailers.
  • Forecasting: Validate and oversee a monthly customer volume forecast process – focused on Sales Out – that is 12 months rolling and ensure a high level of forecast accuracy.
  • Inventory Management: Manage the fulfillment of stock to the market, working with the SLG Brands logistics team, to ensure product availability and adequate stock levels at the distributor and the retailers.

Qualifications & Experience Requirements:

  • Ideally educated to Degree Level
  • Proven experience within Account Management role, with full accountability to a market or sizable trade channel
  • Appreciate and understanding of international high fashion beauty and lifestyle markets.
  • Evidence of mastering the key selling skills, and ability to demonstrate how those have been central to previous achievements.
  • Track record of having earned respect and confidence of customer/distributors/ retail partners in previous roles.

Key Competency Requirements:

  • Strong and determined approach to researching and analyzing new business opportunities.
  • Mathematically astute:
  • Ability to plan detailed pricing and price promotion scenarios, analyzing retailer, distributor, and SLG Brands' profitability.
  • Fully understand and own the P&L for each country. Detailed financial analysis by individual sales channel and SKU
  • Support the Brand team to plan the profitability of new product development to ensure new items benefit SLG Brands' profitability.
  • Excellent organization and planning ability
  • Exceptional written, verbal communication and presentation skills with the ability to communicate confidently in front of a varied audience and at all levels of the business and to key internal and external stakeholders including retailers and SLG Brands' distributors.
  • Ability to remain calm within a challenging environment.
  • Willingness to travel
  • Strong drive and motivation