B2C Marketing Lead
3 weeks ago
Job Title: B2C Marketing Lead
About the RoleWe are seeking an experienced B2C Marketing Lead to join our team in Cardiff. As a key member of our marketing department, you will be responsible for creating and implementing targeted digital marketing campaigns to expand our brand reach.
The ideal candidate will have proven experience in digital marketing within hospitality or similar consumer-focused sectors. You will be proficient in digital tools and platforms, including SEO, PPC, analytics, and social media management.
The successful candidate will have a blend of creativity and data-driven decision-making to deliver impactful campaigns. A proactive individual who thrives in a fast-paced environment and works well both independently and as part of a team will excel in this role.
Key Responsibilities:
- Strategic Marketing: Plan and execute targeted digital marketing campaigns to expand brand reach.
- Audience Targeting: Identify and engage the right audiences to distribute marketing content effectively.
- Performance Analysis: Monitor and analyze the effectiveness of marketing initiatives, using data-driven insights to optimise strategies.
What We Offer:
- Competitive salary of £45,000-£50,000 plus benefits.
- Hybrid working model (2-3 days in the office) for work-life balance.
- Opportunity to lead and shape innovative marketing strategies in a high-energy environment.
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