Digital Marketing Specialist

17 hours ago


Milton Keynes, Milton Keynes, United Kingdom Irlam Associates Full time
Role Overview

Irlam Associates is seeking a seasoned Digital Marketing Specialist to drive exceptional performance in paid search campaigns. As a key member of our Performance Marketing team, you will be responsible for optimizing and managing paid search activity across platforms like Google AdWords and Microsoft Advertising.

This role involves overseeing monthly budgets, ensuring target delivery at an efficient cost per acquisition, and leveraging analytics and data visualization tools to diagnose performance and inform decisions.

Key Responsibilities:

  • Manage and optimize paid search activity across multiple platforms.
  • Oversee monthly budgets and ensure target delivery at an efficient cost per acquisition.
  • Leverage analytics and data visualization tools to diagnose performance and inform decisions.
  • Produce relevant documentation and reports with precision and strong written communication skills.
  • Collaborate with stakeholders, including external agencies, to achieve objectives.

What You'll Bring:

Essential Qualifications:

  • At least 3 years of experience in a PPC role.
  • Proficiency in paid search platforms like Google AdWords and Microsoft Advertising.
  • Strong analytical skills to interpret data and drive performance improvements.
  • Experience with performance and data visualization tools (e.g., Google Analytics, Looker Studio).
  • Proven ability to manage stakeholders and collaborate with external agencies.

Desirable Qualifications:

  • A degree in Marketing, Digital Marketing, or related fields.
  • Experience in marketing within the financial services industry, particularly in the protection space.
  • Knowledge of Google Tag Manager and other digital marketing disciplines (SEO, Paid Social).

Benefits Package:

  • Competitive salary: £45,000 - £55,000 per annum.
  • Performance bonuses and long service benefits.
  • Access to flexible benefits, including life insurance, health and dental plans, gym discounts, tech loans, and more.
  • Opportunities for career development and tailored learning support.

We're proud to offer a collaborative environment with ambitious goals to protect families and businesses. If you're passionate about digital marketing and want to make a real impact from day one, we'd love to hear from you.



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