Director of Brand Development

3 weeks ago

Central London, United Kingdom Senovis Full time

Company Overview


Senovis is a pioneering technology-enabled platform dedicated to empowering Chief Human Resources Officers (CHROs) to drive organisational performance through curated relationships and content.


We are a trusted advisor and visionary within the HR community, offering an exclusive and innovative solution for the international CHRO market.


Salary: £80,000 - £110,000 per annum, commensurate with experience.



Job Description


This is an exceptional opportunity for an ambitious and talented professional to progress their career in a dynamic and entrepreneurial environment.


The successful candidate will play a crucial role in shaping and positioning the Senovis brand within our client profile and target markets.


The primary responsibilities include analysing brand positioning, developing and executing marketing strategies, and ensuring our brand resonates strongly with current and potential clients.



Key Responsibilities:



  • Brand Positioning:
  • Analyse brand positioning and client insights to inform strategic decisions.
  • Shape and clearly communicate our vision and mission to key stakeholders.
  • Translate brand elements into actionable plans and go-to-market strategies.
  • Stay up to date with developments within our markets and overall landscape.


Marketing & Brand Strategy:



  • Develop and implement the Marketing strategy aligned to the business plan.
  • Devise innovative strategies to establish a strong brand presence.
  • Manage marketing budget, development of marketing collateral, and building out the marketing infrastructure and team.
  • Work closely with the commercial team to support the overall Commercial strategy.


Event Management and Communication:



  • Effectively manage all event logistics from venue selection to vendor management.
  • Manage all communications related to events.


Website, Digital and Social Media:



  • Manage all website updates and enhancements.
  • Effectively communicate with clients and potential clients through innovative use of our digital and social media channels.


CRM System Ownership:



  • Manage the CRM system (Hubspot) including all marketing and client engagements.
  • Monitor platform feedback and client reactions to inform future enhancements.


Qualifications:



  • Bachelor's degree / Masters in Business, Marketing, or related field.


Professional Experience and Knowledge:



  • A minimum of 8 – 10 years' experience in an established marketing department.
  • Demonstrated track record of consistently delivering and exceeding KPIs.
  • Experience within the HR, HR / Payroll Technology, Recruitment or Consulting sectors within a global brand context.
  • Ability to develop and execute brand and marketing strategies and campaigns.
  • Proven ability to communicate, present and influence key stakeholders specifically at executive and C-suite level.
  • Competent in the use of CRM and related systems to maximise effectiveness and results.
  • Excellent understanding of the full marketing mix and up-to-date with the latest trends and marketing best practices.
  • Outstanding communication skills.
  • Digital marketing experience.
  • Experience of working with media or PR agencies desirable.


Benefits:


We offer an extensive benefits package focused on total reward and ensuring we support your health, personal, career, and financial wellbeing.



  • We have blended and flexible working practices, allowing for flexible and hybrid working.
  • We encourage our people to continuously grow and develop personally and professionally and provide access to ongoing learning and development programmes and professional memberships.
  • We offer enhanced annual leave along with additional Company days each year.
  • We provide access to Health and Wellbeing Initiatives throughout the year, a health insurance subsidy, and access to our Employee Assistance Programme.
  • We provide Pension and Risk Benefits including Company Pension, Permanent Health Insurance, and Death in Service.
  • We reward performance.


Location:


Senovis have offices in London, Dublin, and the US. This role will be based out of our London office working on a hybrid basis (1-2 days per week in the office and attendance at key events).



Job Type:


This role is being offered on a full-time permanent basis.

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