Digital Content Strategist

3 weeks ago


Hereford, Herefordshire, United Kingdom Thomas Carroll Group Full time

Role Overview

We are seeking an experienced Content Creator to join our team in Caerphilly, Wales. As a key member of our marketing department, you will be responsible for developing engaging content across various formats, including social media posts, videos, and infographics.

About Us

Thomas Carroll Group plc is one of the largest employee-owned companies in Wales, providing a range of professional services to businesses and individuals. Our commitment to excellence through diversity makes us an equal opportunities employer.

Key Responsibilities

  • Develop creative and engaging content across multiple channels, including social media, video, and infographics.
  • Manage and oversee content across all social media platforms, scheduling, publishing, and analysing post-performance.
  • Collaborate with stakeholders to understand audience personas, industry trends, and campaign objectives.
  • Craft compelling narratives that align with our brand's voice, values, and messaging.
  • Conduct thorough research to ensure accuracy and depth of content on various topics.
  • Generate ideas for new content pieces that resonate with our target audience and provide value.
  • Edit and proofread content to ensure quality, consistency, and adherence to style guidelines.
  • Optimise content for SEO to improve organic visibility and drive traffic.
  • Stay current with industry trends and content marketing best practices.

Requirements

  1. Minimum 2 years' experience in content creation, social media, or a related role.
  2. Exceptional writing and editing skills.
  3. Creative mindset with the ability to translate complex concepts into relatable and engaging content.
  4. Proficiency in content creation tools, platforms, and collaboration tools.
  5. Basic understanding of SEO best practices and the ability to incorporate keywords effectively.
  6. Strong research skills to gather information from various sources and synthesise it into content.
  7. Strong attention to detail and commitment to producing high-quality content.

Salary and Benefits

We offer a competitive salary of £32,000 per annum, depending on experience, plus a range of benefits, including:

  • 35 hours per week
  • 9am to 5pm, Monday to Friday, including paid lunch break for one hour
  • Employee ownership: This means that when the business performs well, you are rewarded with an annual bonus.
  • 25 days holiday as standard plus bank holidays.
  • 28 days holiday after three years and extra days for milestones.
  • Birthday day off.
  • Pension contributions.
  • A training and development programme, study leave, study tutors, and cash rewards for obtaining qualifications.
  • Support with professional membership fees.


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