Head of Paid Media Strategist

3 weeks ago

London, Greater London, United Kingdom Caramel Talent Limited Full time
Head of Paid Media Opportunity

Caramel Talent Limited is seeking a seasoned Head of Paid Media to spearhead our digital advertising efforts. As a key member of our team, you will be responsible for developing and executing comprehensive paid media strategies across Paid Search and Paid Social channels.

Key Responsibilities:
  • Develop and implement data-driven paid media strategies that drive online visibility, website traffic, and ROI.
  • Collaborate with internal teams to enhance our online presence and optimize campaign performance.
  • Manage and optimize paid media campaigns across multiple platforms, including Meta, Google Ads, TikTok, YouTube, and Snapchat.
  • Stay up-to-date with industry trends, competitor movements, and new advertising platforms to maintain a competitive edge.
  • Refine and improve quality scores for paid search campaigns and create, test, and refine ad copy for optimal performance.
  • Work closely with our creative team to brief in new ad concepts and regularly track and assess campaign performance.
  • Effectively manage multi-region budgets to ensure optimal return on investment.
Requirements:
  • 5+ years of experience in paid media management, with a strong background in both Paid Search and Paid Social.
  • Familiarity with analytics tools such as Supermetrics, Power BI, and Looker Studio.
  • Google Ads and Facebook certifications.
  • Experience in the beauty and makeup industry (preferred, but open to e-commerce or premium brands).
  • Proactive and results-driven, with a keen interest in contributing to wider business growth.
  • Strong analytical skills and a love for data.
What We Offer:

We offer a competitive salary of £45,000 - £60,000 per annum, depending on experience, and a remote working arrangement based in the United Kingdom.

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