Head of Paid Media

4 weeks ago

London, Greater London, United Kingdom Tbwa ChiatDay Inc Full time
Performance Marketing Director (Maternity Cover)

Chiswick, England, United Kingdom

Established in 2004, OLIVER is a world-leading specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.

Role: Performance Marketing Director (Principal Strategic Audience & Media Lead) (FTC - 13 months Mat Cover)

Location: Chiswick, London, England, United Kingdom (2 days a week from Chiswick)

About the Role:

We are seeking a seasoned Performance Marketing Director to join our UK team on a maternity cover. The full-time role is split, with 80% dedicated to leading a Paid Media Team across several brands and the remaining 20% supporting our Performance Marketing department in driving capabilities, refining processes, and driving quarterly goals.

  • Strategic leadership across multiple accounts, growing the Paid Media vision with stakeholders (Clients, Paid Media team, and OLIVER teams)
  • Line Manager responsible for 3 people's output and development within a client account of an in-housed team (2x Paid Media Managers and 1x Account Executive)
  • Leading yearly demand and business planning with key stakeholders
  • Identifying, improving, and introducing new processes for efficiencies, time savings, and management of multiple teams
  • Building new ways of working within account operations and with client stakeholders
  • Liaison with 3P suppliers and partners, overseeing relationships, negotiating fees, and accreditations for team members
  • Responsible for the quality of output from the team in terms of technical excellence and timeliness
  • Open to attending sustainability training and absorbing recommended research and reading on sustainability issues
Requirements:
  • 8-10+ years agency experience in paid media or performance marketing
  • Strong understanding of media buying principles and the advertising landscape
  • Highly experienced strategist driving 360 consumer journeys and improving media and marketing effectiveness (with a focus on performance marketing)
  • Well-versed in creating and leading a team to implement digital and audience strategies internationally
  • Excellent communication and data storytelling skills, ability to distil complex ideas for non-technical audiences
  • Manage senior stakeholders to ensure the team and focuses are on track and aligned with business/marketing goals
  • Build the team and identify new opportunities to grow the business
  • Develop thought-leadership pieces within media and in collaboration with OLIVER Agency Hub

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