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Marketing Director

2 months ago

Bristol, Bristol, United Kingdom Neon Search Full time
About the Company

Neon Search is a pioneering force in the direct-to-consumer wellness space, exclusively partnered with a leading company that is revolutionizing the industry.

To drive their next phase of growth, they are seeking a visionary Marketing Director to amplify their brand's voice and lead their marketing efforts.

To succeed in this role, it is essential to have a strong understanding of the company's business goals and objectives.

About the Role

As the Marketing Director, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with the company's business goals.

You will lead a talented team, shape the brand's narrative, and play a pivotal role in scaling their presence in the DTC wellness space.

You will craft and execute innovative marketing campaigns that resonate with the target audience, drive customer acquisition, and boost brand loyalty.

Key Responsibilities
  1. Develop and Implement a Comprehensive Marketing Strategy

Develop and implement a marketing strategy that drives growth and brand recognition across all channels.

Lead and Mentor a High-Performing Marketing Team

Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

Shape and Strengthen the Brand Identity

Shape and strengthen the brand identity, ensuring consistent messaging across all platforms, from social media to email marketing and beyond.

Oversee Digital Marketing Efforts

Oversee all digital marketing efforts, including SEO/SEM, PPC, social media, content marketing, email campaigns, and influencer partnerships, to maximize ROI.

Drive Customer Engagement and Retention

Drive customer engagement and retention through targeted marketing initiatives, personalized campaigns, and a deep understanding of the audience's needs.

Manage the Marketing Budget

Manage the marketing budget, ensuring efficient allocation of resources and maximizing the impact of every dollar spent.

Collaborate with Cross-Functional Teams

Work closely with cross-functional teams, including Product, Sales, and Customer Service, to ensure cohesive and effective marketing initiatives.

Stay Ahead of Industry Trends

Stay ahead of industry trends, competitive analysis, and customer insights to continually refine marketing strategies.

Qualifications

A wealth of marketing experience within a leadership role, preferably in ecommerce, retail, fashion, beauty, or wellness.

Required Skills:

  • Proven track record in developing and executing successful marketing strategies across multiple channels.
  • Strong leadership skills with the ability to inspire and drive a team towards achieving ambitious goals.
  • Proficient in marketing analytics tools and platforms, with the ability to translate data into actionable insights.
  • A creative thinker with a passion for innovation and a deep understanding of brand storytelling.
  • Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.