Strategic Marketing Director

5 days ago


London, Greater London, United Kingdom Criterion Hospitality Full time
Job Overview

Criterion Hospitality seeks a highly skilled Marketing Manager to spearhead marketing initiatives, driving brand awareness, customer engagement, and direct revenue through strategic planning and creative execution.

Key Responsibilities
  • Develop and implement a holistic marketing strategy aligning with the company's goals and objectives, incorporating digital activities that enhance customer experience.
  • Analyze market trends, competitor landscape, and guest insights to identify opportunities for growth and improvement.
  • Define target audiences and create tailored marketing plans to increase customer acquisition, retention, and brand loyalty, leveraging data-driven insights.
Compensation

The estimated salary for this role is $100,000 per year, depending on experience.

About the Role

This position requires a strong understanding of marketing, traditional advertising, and hospitality trends, as well as 5+ years of experience in marketing, preferably in the hospitality industry, and a bachelor's degree in Marketing, Business Administration, or related field.

  • Creativity and Innovation: Ability to create standout campaigns that differentiate the brand and drive results.
  • Analytical Thinking: Proficiency in analyzing data to inform decision-making and optimize marketing strategies.
  • Communication Skills: Strong written and verbal communication for internal collaboration and guest engagement, ensuring seamless messaging across all touchpoints.
  • Project Management: Ability to manage multiple campaigns and meet deadlines effectively, prioritizing tasks and resources to achieve business objectives.
  • Leadership Abilities: Experience in managing teams and inspiring performance, fostering a culture of innovation and excellence.


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