Channel Marketing Lead
5 days ago
The estimated salary for this position is £65,000 - £85,000 per annum.
About the JobWe are seeking a skilled Channel Marketing Lead to join our team and play a key role in driving the success of our trade marketing efforts. The successful candidate will be responsible for developing and executing channel marketing strategies to drive sales growth and revenue.
ResponsibilitiesYou will lead the development and execution of integrated trade marketing campaigns across regional sales areas and European trade marketing activity. You will also build strong relationships with key clients to optimize execution of in-store promotions, POS materials, and merchandising.
- Develop and execute channel marketing strategies to drive sales growth and revenue.
- Collaborate with cross-functional teams to develop and implement business plans, defining specific goals, strategies, and tactics to achieve them.
- Leverage market research and competitive intelligence to inform marketing strategies and stay ahead of the competition.
Requirements:
- Proven experience in trade marketing, ideally within a retail or consumer-facing environment, supported by a relevant degree-level marketing qualification.
- Expertise in developing and executing POS strategies, retail campaigns, and in-store merchandising activities.
- Experience in managing UK and European trade shows and B2B events.
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