Brand Marketing Officer

2 days ago

London, Greater London, United Kingdom LEWIS Communications GmbH Full time

About the Role

We are seeking a talented Brand Marketing Officer to join our team at LEWIS Communications GmbH. As a key member of our marketing department, you will be responsible for leading all local (UK) marketing activities, including localising and executing the marketing strategy for the UK and management of local marketing channels.

Purpose of the Role

  • You will use your marketing and new business skillset to facilitate strategic prospect outreach, production of marketing and sales collateral, paid lead gen campaigns and pipeline measurement.
  • You will work with senior leaders from across the agency to achieve this goal.

Responsibilities

  • Lead the planning and execution of all marketing activities in line with regional and global activity.
  • Actively research and suggest ideas and opportunities to promote the company and services.
  • Implement outbound campaigns to nurture leads throughout the entire buying process and optimise conversion that traffic into leads.
  • Manage the production/creation of online campaigns and suggest ideas for creative outreach campaigns.
  • Ensure marketing is central to driving brand awareness and generation of qualified leads.
  • Monitor marketing qualified leads and flag/refer new business opportunities to senior team members.
  • Utilise marketing and sales communications mix to drive lead gen strategy across multiple business and global segments.
  • Assist the Global Head of Marketing and International Client Engagement Director with development, execution and tracking of paid lead generation campaigns.
  • Help identify opportunities with priority verticals and key service areas.
  • Assist Client Engagement team with production of sales collateral, case studies and other assets.
  • Work closely with teams around the world for case studies and marketing assets to ensure consistent, relevant sales materials.
  • Monitor campaign performance data and contribute to global marketing reports, including campaigns such as website performance, mailers, advertising and social media activity.
  • Monitor and analyse engagements on social media and respond as appropriate.
  • Analyse and evaluate results and data to make campaign and investment recommendations.
  • Compile ad-hoc reports and/or analysis as and when required, in addition to monthly reports of local marketing activity.

What We Offer

  • A competitive salary of £60,000 - £80,000 per annum.
  • A comprehensive benefits package, including health insurance, pension scheme and 25 days annual leave.
  • The opportunity to work with a global marketing agency and be part of a dynamic team.

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