Marketing Strategist for Laney Amplification

3 days ago

Halesowen, Dudley, United Kingdom Headstock Group Full time
About This Role

The Headstock Group is seeking a skilled Marketing Manager to spearhead our marketing efforts for Laney Amplification, a leading brand in the guitar and bass amplification industry.

This is a unique opportunity to join a dynamic team and drive the growth of a world-renowned brand through innovative marketing strategies.

The ideal candidate will have a deep understanding of the music industry, a passion for marketing, and the ability to adapt to a fast-paced environment.

Key ResponsibilitiesMarketing Strategy and Planning
  • Develop and execute comprehensive marketing plans to drive brand awareness and sales growth.
  • Collaborate with the product manager to understand amplifier features and benefits, and translate technical specifications into compelling marketing messages.
  • Manage the Laney Amplification website and ensure it remains up-to-date and engaging.
Digital Marketing and Social Media
  • Grow Laney's presence across social media platforms and implement paid advertising campaigns to increase brand awareness and drive sales.
  • Monitor and analyze social media metrics and campaign performance, providing regular reports and insights to inform future strategies.
Budget Management and Reporting
  • Manage marketing budgets and ensure maximum ROI for all marketing activities.
  • Develop and maintain tracking systems for campaign performance and ROI.
  • Prepare and present monthly reports on marketing activities, campaign results, and key performance indicators.
Brand Management
  • Ensure all marketing materials and communications align with the Laney brand values.
  • Stay up-to-date with industry trends and competitor activities, adjusting strategies as needed to maintain our position in the market.
Requirements
  • Minimum of 3-5 years of experience in managing multi-discipline sales and marketing campaigns, preferably in the music retail industry or audio equipment sector.
  • Proven track record of developing and executing successful marketing campaigns for musical equipment.
  • Strong understanding of social media platforms and digital marketing techniques.
  • Excellent written and verbal communication skills, with the ability to adapt tone for different audiences.
  • Proficiency in data analysis and reporting tools.
  • Experience with content creation tools and software (e.g., Adobe Creative Suite, Canva).
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Strong organizational skills and attention to detail.
  • Passion for music and knowledge of guitar and bass amplification is essential.
What We Offer

The successful candidate will be commercially minded and a creative thinker with a data-driven approach, capable of developing innovative marketing strategies while working within tight deadlines and budgets.

They will play a crucial role in driving the growth of the Laney brand through both B2B and B2C channels.

The Headstock Group offers a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive salary and benefits package.

  • Senior Amplification Marketing Strategist

    2 weeks ago

    Halesowen, Dudley, United Kingdom Headstock Group Full time

    Marketing Manager - Laney AmplificationWe are seeking a highly skilled and creative Marketing Manager to spearhead our marketing efforts for Laney Amplification, globally.This role includes supporting the Product Manager with product launches across content, influencer, social, and digital marketing planning and execution. The ideal candidate will have a...

  • Procurement Co-ordinator

    2 weeks ago

    Halesowen, Dudley, United Kingdom Headstock Group Full time

    Company OverviewHeadstock Group is a leading player in the music technology industry, with a rich history dating back to 1967. We are proud owners of prestigious brands such as Laney Amplification and HH Audio, as well as exclusive distributors for renowned manufacturers like Ibanez and DiMarzio.We thrive on our passion for music-making and sound, striving...

  • Business Growth Strategist

    1 month ago

    Halesowen, Dudley, United Kingdom beBee Professionals Full time £35,000 - £55,000

    As a Business Growth Strategist at beBee Professionals in Halesowen, you will be responsible for driving business expansion through strategic client engagement and innovative sales strategies. Key responsibilities include developing and executing business strategies to identify new market opportunities, forging and maintaining strong, profitable...

  • Business Growth Strategist

    4 weeks ago

    Halesowen, Dudley, United Kingdom beBee Professionals Full time £35,000 - £55,000

    As a Business Development Manager at beBee Professionals in Halesowen, you will be responsible for driving business growth through strategic client engagement and innovative sales strategies. Key responsibilities include developing and executing business strategies to identify new market opportunities, forging and maintaining strong, profitable relationships...

  • Laney Marketing Manager

    2 weeks ago

    Halesowen, United Kingdom Headstock Group Full time

    Job Description Marketing Manager – Laney Amplification We are seeking a talented and enthusiastic Marketing Manager to join our team and spearhead our marketing efforts for Laney Amplification, globally. This includes supporting the Laney Product Manager with product launches across content, influencer, social and digital marketing planning and...

  • Laney Marketing Manager

    3 weeks ago

    Halesowen, United Kingdom Headstock Group Full time

    Marketing Manager – Laney AmplificationWe are seeking a talented and enthusiastic Marketing Manager to join our team and spearhead our marketing efforts for Laney Amplification, globally. This includes supporting the Laney Product Manager with product launches across content, influencer, social and digital marketing planning and execution. The ideal...

  • Laney Marketing Manager

    3 weeks ago

    Halesowen, United Kingdom Headstock Group Full time

    Marketing Manager – Laney AmplificationWe are seeking a talented and enthusiastic Marketing Manager to join our team and spearhead our marketing efforts for Laney Amplification, globally. This includes supporting the Laney Product Manager with product launches across content, influencer, social and digital marketing planning and execution. The ideal...

  • Google Ads Specialist

    5 months ago

    Halesowen, United Kingdom We Build Trades Ltd. Full time

    **READ THIS ENTIRE JOB DESCRIPTION OR DON'T APPLY** Are you passionate about creating paid search campaigns? Do you have experience in local business marketing? Have you proven success in building PPC campaigns with real results? - If you answered "yes" to these questions, then continue reading._ We Build Trades is among the fastest-growing digital...