Performance Measurement Lead

4 weeks ago

London, Greater London, United Kingdom Performics Full time

Job Title: Performance Measurement Lead

We are seeking a highly skilled Performance Measurement Lead to join our team at Performics. As a key member of our digital measurement program, you will be responsible for driving the measurement agenda across our client set.

Key Responsibilities:

Advanced Attribution Modeling

Implement innovative attribution models, incorporating machine learning and AI to ensure their continual evolution.

Data Exploration & Innovation

Identify data sets that can uncover unique insights. Experiment with unconventional data sources and techniques, broadening the horizons of our data measurement capabilities.

Collaboration

Foster a culture of innovation through close collaboration with media, planning, buying, and analytics teams. Promote continuous learning and experimentation.

Tech Evolution

Identify, evaluate, and champion emerging tools and platforms in the measurement domain. Lead the integration of these groundbreaking technologies into our measurement processes.

Education & Thought Leadership

Conduct internal and external workshops and training sessions for marketing practitioners as well as client leadership.

Requirements:

  • In-depth relevant experience, with a focus on marketing measurement in the digital space
  • Deep expertise in AI and data science, with hands-on experience in the latest machine learning techniques.
  • Proficiency in modern analytics tools such as R, Python, SQL, and advanced data visualization platforms.
  • Demonstrated ability to craft, implement, and evolve strategies in the analytics space.
  • Strong experience in digital measurement practices including lift testing, Regression Based Attribution and MMM
  • Must have a strong media agency background

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