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Digital Marketing Strategist

2 months ago

Telford, Telford and Wrekin, United Kingdom Adfield Group Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at Adfield Group. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and success.

Key Responsibilities
  • Search Engine Optimization (SEO): Conduct thorough keyword research, optimize website content, and improve search engine rankings to increase online visibility and drive organic traffic.
  • Search Engine Marketing (SEM): Develop and execute paid search campaigns on Google and Microsoft platforms to drive targeted traffic and conversions.
  • Social Media Marketing: Create and implement social media strategies that align with business objectives, manage social media content, and engage with followers to build brand awareness and loyalty.
  • Content Creation: Develop high-quality, engaging content that resonates with target audiences and supports broader digital marketing campaigns.
  • Analytics and Reporting: Monitor and analyze campaign performance using tools like Google Search Console, Bing Webmaster Tools, and social media analytics to inform future strategy and optimize results.
  • Client Communication: Collaborate with clients to understand their business goals and objectives, present campaign results and recommendations, and provide ongoing support to ensure successful campaign execution.
Requirements
  • Digital Marketing Expertise: Proven experience in SEO, SEM, and social media marketing, including content creation and platform management.
  • Strategic Thinking: Ability to develop and execute comprehensive digital marketing strategies that drive business growth and success.
  • Communication Skills: Excellent written and verbal communication skills to effectively collaborate with clients and internal teams.
  • Technical Skills: Proficiency in industry tools such as SEMrush, SpyFu, Google Tag Manager, and social media management platforms.
  • Organizational Skills: Highly organized and self-motivated, with the ability to prioritize tasks and manage multiple projects simultaneously.
What We Offer
  • Opportunity to Work with a Successful Agency: Join a well-established agency with a strong reputation and a commitment to excellence.
  • Diverse and Exciting Projects: Work on a wide range of campaigns for clients both locally and internationally.
  • Collaborative Environment: Be part of a friendly and supportive team that values innovation and creativity.